Digital & E-commerce Manager (Lux Division / American Brands)

☑ Основной блок:

Опыт работы: не требуется.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 10318899 добавлено в базу данных: Понедельник, 17 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

☑ Репутация компании "L’Or?al":

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☑ Подробности о вакантном месте:

Key Responsibilities:

Ecommerce basics

• Create and execute sales plan for eD2C - internal e-com shop (KPI: SO / SI).
• Manage website UX & SEO optimization (content, website updates) to increase conversion rate.
• Management of all integrations and implementation of new tool in co-op with agency.
• Manage performance media channels: paid search, paid social, CPA (with optimization for conversion).
• Management of customer care (call-center): reporting, flows and atomization (1st level responsibility: Ecom dedicated questions; KPI: cancellation rate) in co-op with Corp Ecom Manager and marketing, training manager.
• Management of delivery services: management of return rate and courier companies in co-op with L’Oreal customer care and Corp Ecom Manager.
• CRM: management of communication plan (by segment): broadcast and triggers scenarios and loyalty programs in co-op with CRM Manager.
• Reporting and Analytics (monthly overview, weekly operational). Detailed analysis and dashboards. Proposals focused on performance improvements on the basis of analysis.
• Document support and budget planning.

Amations and special projects

• Create animation plan for ecom support based on marketing calendar and ecom & CRM business needs.
• Provide ideas for projects aimed at brand awareness, lead generation and SO growth.
• Lead projects in cooperation with other teams: visualization on site, media-support, newsletters by segment.
• Master awareness media campaigns including targeting, main KPIs, segmentation of messages, analysis and reports. Manage media agencies and co-operate with in-house media trading.

Cooperation

• Build and maintain relations with teams inside business unit of American brands and other internal stakeholders (supply chain, research etc).
• Work with external agencies (CRM and production) to execute projects and to optimize consumer messaging and journey.

Recuirements

• Direct to consumer E-com and Digital Marketing work experience.
• Detail and results-oriented with excellent follow through.
• Ability to multi-task and balance competing priorities and tight deadlines in a fast changing environment.
• Wiliness to question status quo in order to improve current business practices.
• A strategic and creative thinker with proven analytical and problem solving capabilities.
• Ability to interact and communicate with all levels of the organization.
• English - upper-intermediate and higher.

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Розничная торговля; Товары народного потребления (непищевые); .

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