Associate Marketing Manager, B2B

Вакансия № 10449342 от компании ООО Кимберли-Кларк на Электронной Службе Занятости Населения Москвы.

✷ Смотрите другие предложения работы от компании ООО Кимберли-Кларк.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 10449342 добавлено в базу данных: Понедельник, 20 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

☑ Статистика предложения работы № 10449342:

Прочитано соискателями - 126 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "ООО Кимберли-Кларк":

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☑ Подробности о вакантном месте:

This is an exciting opportunity to join the KCP EEMEA Cluster marketing team as Associate Marketing Manager for Eastern Europe. In this role you will be responsible for developing and implementing the Annual business plan in partnership Country leadership team to deliver sustainable revenue and profit growth for Eastern Europe business.

You will do this by closing working with Cluster marketing team. Ensuring that we keep customer at the heart of everything we do, you will develop a detailed understanding of market structure, key players, business needs, channels, competitors, and the industry opinion leaders.

You will be the VOC (Voice of the customer) and influence the Segment and Category plans within the Business planning cycle in order to achieve revenue and gross profit objectives for the region.

Key responsibilities:

Strategy Development

In conjunction with Cluster Marketing team & leveraging the Market Segment Foundations framework, defines the market segment and develops winning value propositions including ideal product portfolio & claims
Influence market segment strategy for 3-year Strategic Business Plans & Annual Business Plans
Provides market segment insights to central teams, to ensure commercialization and innovation plans fulfil local market needs
Monitors segment (share, sales, profit), category (sales, profit) & marketing program (ROI) performance and adjust accordingly

Commercial Programs

Executes agile commercial program measurement including media tracking (online & offline), optimization & multi-variant testing, social listening, funnel metrics for assigned commercial programs
In conjunction with the Cluster Marketing Team, adapt claims and demonstrations from other markets & manage local legal approval
Adapts digital sales tools, websites, SEO/SEM etc. from other markets
Leverages marketing content available in the Digital Asset Management System where possible; where unique content is created, ensure it is uploaded & maintained in the DAM System
Manages assigned marketing budget

Sales Execution

Works with Sales organization to develop the business model & customer experience plan for your market
Executes full potential, account-based marketing programs by working with sales to identify and develop joint growth plans to target key strategic account
Builds capability of sales organization in insights associated with focus market segments to improve sales closure rates
Actively visits customers and channel partners to capture insights and check and adjust marketing programs
Provide marketing support to the Sales Organization including, but not limited to, tender support, promotional requests, end-user/distributor presentations, sales sample requests, datasheet requirements, price increase support, out of stock communications, literature management, local sales meetings, new customer setup

Job Specific Skills:

Bachelor Degree in Marketing preferred, further education in business-related discipline
4-7 years of experience in marketing / sales roles with a demonstrated track record of achievement
Experience in a B2B environment is a must
Experience in developing end- user and channel understanding and insights
Managing & successfully influencing complex stakeholder relationships
P&L management Resolving complex problems and translating to business opportunities
English language proficiency