Country Brand Lead, Vaccines
Вакансия № 16695489 от компании Pfizer на Электронной Службе Занятости Населения Москвы.
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☑ Основной блок:
Опыт работы: 1–3 года.
Тип занятости: полная занятость.
График работы: полный день.
Зарплата: по результату собеседования.
Место работы (точный адрес): Россия, Москва, Пресненская набережная, 10блокС.
☑ Актуальность объявления:
Это объявление № 16695489 добавлено в базу данных: Четверг, 13 февраля 2025 года.
Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.
☑ Статистика предложения работы № 16695489:
Прочитано соискателями - 126 раз(а);
Отправлено откликов - 0 раз(а);
☑ Репутация компании "Pfizer":
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☑ Подробности о вакантном месте:
GENERAL RESPONSIBILITIES:
• Planning
- Strategic planning
Develop and deliver strategy for products aligned with country and customer strategies
- Operational planning
- Develop and deliver appropriate brand plans aligned to relevant customer and country operating plans, working with cross-functional team
- Define brand programs with objectives, resources, KPIs and expected returns
- Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address these
- Work with Marketing Director to ensure appropriate and prioritized set of programs
- Deliver aspects of pricing for brand
• Implementation
- Lead successful implementation of cross-functionally aligned brand plans
- Lead, organize and deliver local programs and materials
- Ensure local approval of all materials, programs and projects
- Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights
- Every program, project, action is planned and executed via ethical code and standards, SOPs and local guidelines
- Brand knowledge training roll out:
1) Responsible for product trainings for field force
2) Responsible for product coaching for field force
• Market/customer insights
- Develop customer understanding, analysis and insight generation
- Develop deep knowledge of market dynamics, needs and opportunities for the brands
- Enable brand knowledge sharing
• Monitoring and control
- Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for assigned products
- Support achievement of KPIs through regular monitoring and assessments
- Respond to emerging challenges with appropriate measures and flag issues promptly
• Collaboration
- Lead the work of cross-functional team for assigned products
- Provide brand expertise within country across stakeholders groups
- Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of product
- Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking
- Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board)
QUALIFICATION AND EXPERIENCE:
- University degree in Science, Health Sciences or Business
- Extensive brand management experience (or similar one) gained in product team environment; a mix of brand management experience in pharmaceutical or related field and FMCG is proffered
- Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment)
- Understanding of: IQVIA, PrIndex, etc.
- Excellent communication skills
- Proficiency in Russian and English
☑ О компании:
Обратите внимание на веб-сайт компании - http://www.pfizer.ru - с подробной информацией об организации, в том числе контактными телефонами.Логотип (эмблема, торговая марка, бренд) компании:
Сфера деятельности компании: Медицина, фармацевтика, аптеки; .
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