Country Brand Lead, Vaccines

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Пресненская набережная, 10блокС.

☑ Актуальность объявления:

Это объявление № 16695489 добавлено в базу данных: Четверг, 13 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "Pfizer":

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☑ Подробности о вакантном месте:

GENERAL RESPONSIBILITIES:

• Planning

• Strategic planning

  Develop and deliver strategy for products aligned with country and customer strategies

• Operational planning
• Develop and deliver appropriate brand plans aligned to relevant customer and country operating plans, working with cross-functional team
• Define brand programs with objectives, resources, KPIs and expected returns
• Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address these
• Work with Marketing Director to ensure appropriate and prioritized set of programs
• Deliver aspects of pricing for brand

• Implementation

• Lead successful implementation of cross-functionally aligned brand plans
• Lead, organize and deliver local programs and materials
• Ensure local approval of all materials, programs and projects
• Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights
• Every program, project, action is planned and executed via ethical code and standards, SOPs and local guidelines
• Brand knowledge training roll out:

  1) Responsible for product trainings for field force

  2) Responsible for product coaching for field force

• Market/customer insights

• Develop customer understanding, analysis and insight generation
• Develop deep knowledge of market dynamics, needs and opportunities for the brands
• Enable brand knowledge sharing

• Monitoring and control

• Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for assigned products
• Support achievement of KPIs through regular monitoring and assessments
• Respond to emerging challenges with appropriate measures and flag issues promptly

• Collaboration

• Lead the work of cross-functional team for assigned products
• Provide brand expertise within country across stakeholders groups
• Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of product
• Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking
• Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board)

QUALIFICATION AND EXPERIENCE:

• University degree in Science, Health Sciences or Business
• Extensive brand management experience (or similar one) gained in product team environment; a mix of brand management experience in pharmaceutical or related field and FMCG is proffered
• Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment)
• Understanding of: IQVIA, PrIndex, etc.
• Excellent communication skills
• Proficiency in Russian and English

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Медицина, фармацевтика, аптеки; .

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