Digital Marketing Manager COS (Temporary position)

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Ленинградское шоссе, 16ас3.

☑ Актуальность объявления:

Это объявление № 19181522 добавлено в базу данных: Суббота, 15 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

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Job Description

Responsible for growing the COS brand in Russia. You will lead growth, strategy and performance of brand and digital marketing for COS in this market, driving results to optimize sales, traffic and brand awareness.You will have an omni-channel approach, delivering 360 campaigns across every customer and media touch point. You will be a digital marketing expert and as such will plan and execute communications across all digital channels, steering the strategy for each channel to deliver business goals and overall KPI’s, with a focus on traffic, revenue and ROAS. A key deliverable of the role is to grow the brand's digital presence, seeking new opportunities to acquire and retain customers.You will have a clear understanding of the COS brand and its values, combined with a strong commercial acumen. You will have an excellent knowledge of the wider media and digital landscape in Russia.

Responsibilities:

• In line with the overall Russian and Global marketing strategy – lead all performance marketing activity across Paid Search (Yandex & Google), Paid Social (VK, Instagram and Facebook), Affiliates and Display.
• Onboard and manage relevant agencies to build tactical, multi-channel campaigns that reach target audiences and deliver set KPI’s.
• Drive agencies and supporting teams to optimize targeting, budget allocation and performance-led content across channels
• Deliver measurable brand experiences, through local events, content and creative partnerships, that tell the COS story and generate brand awareness
• Collaborate with Marketing, PR, communications and E-Commerce stakeholders in European and Global team, to develop and activate local omni-channel content and events, based on Regional and Global commercial plan, key collection launches and marketing initiatives
• Work cross functionally to support the company’s objectives and Brand ID, while ensuring consistency and local relevancy in the COS tone of voice across all channels
• Manages the affiliate network agency, taking responsibility for affiliate publisher inclusion, CPA rates and partnerships
• Use analytic measurement tools and internal resources to provide weekly, monthly and quarterly reports on metrics for each digital channel, media coverage and agency performance.
• Set weekly traffic and conversion forecast across all digital channels – in line with budget planning
• Playing a key role in reviewing and enhancing tools and technology to enable improved tracking, attribution, audience segmentation, and reporting
• Stays on top of industry trends in digital media, advertising, marketing and fashion including attending fashion and cultural related events.
• Financial Accountability: Managing channel spend and budget process to meet growth and ROAS targets, including weekly, monthly and quarterly forecasts and reporting

Qualifications

• 4+ years experience in performance/digital marketing with proven track record of success building and scaling media campaigns.
• Strong understanding of Russian digital marketing landscape, including channel knowledge in SEM, Display, Social Media and Affiliates
• Strong understanding and experience within Russian digital media landscape
• Proficient in Google Analytics and other marketing and CRM tools
• Strategic thinker but also hands on, diving into campaign planning and execution;
• Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration;
• Strong communicator and presenter;
• Candidate must be experienced and comfortable reporting results and educating all levels of management;
• Required domestic and international travel
• English - advanced

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Розничная торговля; Товары народного потребления (непищевые); .

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