Online Brand Manager

Вакансия № 20865664 от компании АО L’Or?al на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

Это объявление № 20865664 добавлено в базу данных: Суббота, 15 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

Прочитано соискателями - 91 раз(а);
Отправлено откликов - 0 раз(а);

You’ll be responsible for:

Achieving brand sell-out targets though shopper-centric e-commerce strategies;
Ensuring the success of the online shopper path-to-purchase /consumer journey;
Creating and producing retailer-focused content for search, precision advertising and e-POS, as required with e-trade (e-com POS = banners, festivals, brand-zone, landing-pages, online diagnostic tools etc.);
Supporting the uploading content onto DAM and PIM services;
Work with brand and e-commerce teams to understand consumer needs and develop relevant content;
Working with e-trade to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc);
Providing feedback and along with commercial and brand team approving the creative for e-retailers;
Discovering and utilizing the online shopper insights;

Leading e-assortment strategy (special launches, hero products, BOMS etc);
Developing and sharing and building on action plan based on feedback from shopper insight;

Data tagging for consumer performance on brand web sites;
Analysis the e-com content efficiency and online shopper behavior on e-com websites;
Deep analysis of different KPIs: ROI of brand e-com activations, promo, e-com share of business, etc.
Working in cross functional team.

Requirements
We’re looking for someone who has:

3+ years of experience in digital/content/e-commerce;
Clear understanding of promo materials production process and stages;
Able to analyze both quantitative and qualitative data, providing actions to drive customer retention and conversion;
Good understanding consumer journey in e-com and e-commerce UX;
Knowledge of digital content tools;
Successful cases of implementing content strategy;
Experience in project management, organizing production with exact deadlines;
Data driven and results oriented approach;
Fluent English.

Please, send short cover letter about your relevant experience.