Trade/Brand Marketing Manager (On-Trade - On-Premise - HoReCa)

Вакансия № 21481921 от компании ООО JFL Consulting на Электронной Службе Занятости Населения Москвы.

✷ Смотрите другие предложения работы от компании ООО JFL Consulting.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 21481921 добавлено в базу данных: Среда, 12 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

☑ Статистика предложения работы № 21481921:

Прочитано соискателями - 67 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "ООО JFL Consulting":

Читайте свежие отзывы сотрудников об этом работодателе здесь!

Оставить своё мнение об этой компании можно тут без регистрации и бесплатно.

☑ Подробности о вакантном месте:

The Role:

Develop the Trade Marketing plan in synergy with the Marketing Plan (strategic planning for each Category) and define the entire trade marketing mix actions with a specific focus on channel, client and point of sales
Consistently with strategic marketing objectives, actively cooperates with Brand Managers in order to define the entire trade marketing mix for the ON-Trade channel
Responsible to allocate, manage and monitor advertising and promotion budget instrumental for the definition and development of the annual CCM plan;
Responsible to analyze and actively contribute to POS profiling
Provide input, trends and analysis during internal meeting as Strategic Plan, Brand Review;
Analyze and consult on trade market data (Data Warehouse, IRI), use tools and software (BW) in order to perform analysis on consumers trends, pos visibility, sell-out, selling and distribution performance;
Manage tools and software (e.g. SAP, CRM, …) to support data analysis for category, and space allocation;
Identify and share business development opportunities with Area Managers and Field Managers to be implemented by type of customers and pos;
Responsible to prepare and periodically present brand performance analysis and Trade Marketing mix plan’s results (Channel Review);
Periodically shadowing with salesforce both by wholesalers’ customers and horeca’s ones, shadowing also with Groups and Unions in order to plan centralized sell-out trade marketing initiatives;
Brief and coordinate external BTL agencies and suppliers for the ideation and the complete execution of Trade Marketing mix planning;
Identify, develop and manage all operational workflow instrumental to the realization of materials (pos visibility, gadget, bar item) related to the implementation of the CCM plan (Events tour, educational, Kit, …);
Responsible, together with salesforce and Field Manager, to define and develop specific projects aimed at identifying an appropriate horeca pos network, where developing brand building, consumer activation, perfect serve;
Properly manage and assign resources and activities to salesforce and Field Managers as well as monitor the operational workflow linked to the realization of initiatives on customers and pos;
Manage tools and software (e.g. SAP, CRM etc.) to support data analysis for Trade Marketing plan implementation and monitoring;
Development of a strong network through building relationships and agile communication.