Community manager (Dairy industry)

☑ Основной блок:

Опыт работы: не требуется.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Верхняя Красносельская улица, 3с2.

☑ Актуальность объявления:

Это объявление № 25067480 добавлено в базу данных: Среда, 12 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "ООО АйТиИ Экспо Интернешнл":

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☑ Подробности о вакантном месте:

Job Description:
You have a passion for building and managing B2B digital communities. You have experience/knowledge of the Dairy sector. Working with our market-leading event brands, you will lead the creation and engagement of professional communities online. You will build a content plan based around high-level, key-note sessions including presentations, interviews, Q&A, and networking which you will facilitate. Supported by other roles, you will oversee the direction and strategy of aggregated content onto a news feed. You will support the identification of suitable sources including customers, influencers, trade bodies, and the public sector.

Reporting into the Editorial Director, you will work in a matrix structure – as a team of Community Managers, but also working closely with the existing event teams, content, marketing and design teams.

Responsibilities:

• Perform competitive and TA analysis per show
• Constantly building SMM/community strategy, especially regarding alignment and support of the core event business
• Execute the content/communication strategy as agreed with Digital and Content Directors and Event teams and in accordance with content plan
• Interact with the audience, reply to comments, questions, direct
• At the centre of your content plan, host a programme of high-level webinars with key industry figures
• During the week of the event, plan and host a programme of high-level live interviews/sneak picks with key industry figures, which will be streamed online
• Contribute to creative ideas for content as part of output strategy
• Provide and track KPIs and goals to increase audience participation & engagement
• Plan and direct an aggregated content strategy and maintain the content calendar ensuring content is regular, relevant, and engaging, stimulate UGC
• Work with Marketing other roles to manage and oversee campaigns to attract and retain audience and deliver ROI
• Build a network of super-users and influencers that can contribute content, audience, and engagement
• Mentor junior members of the team including team members and colleagues
• Represent the community, and audience development and engagement in both internal and external meetings
• Keep track on trends across social media, digital publishing, online video, etc, domestically and internationally
  
  Key Skills and Knowledge:
• Has the experience and gravitas to attract key industry figures to hosted webinars
• Strong knowledge and experience of digital publishing software and techniques
• Excellent in-depth understanding of all relevant social media platforms and messengers – VK, TG, Zen, YouTube, Facebook, Instagram
• Excellent Russian and English speaking, writing, editing and video production skills.
• Excellent communication skills, including experience in a client-facing role
• Knowledge of relevant Dairy sector audiences
• Have existing and build new relationships with key customers, industry professionals and journalists
• Ability to identify and track relevant community metrics. Interpret website traffic and online customer engagement metrics
• Knowledge of online marketing and marketing channels and instruments. Monitoring the success of the community and of social media in terms of the overall marketing strategy

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование; .

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