CRM Specialist

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Самарская улица.

☑ Актуальность объявления:

Это объявление № 30000948 добавлено в базу данных: Суббота, 25 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

☑ Репутация компании "ORIFLAME":

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☑ Подробности о вакантном месте:

PURPOSE OF ROLE

Based on a global CRM strategy and adapted to the local needs, will be responsible for building campaign communication plan to enable personalized customer experiences that support strategic marketing objectives through orchestrating customer journeys across distribution channels in Mindbox and/or other marketing automation systems. This person will set, test, and execute market CRM campaigns to attract, nurture, engage and retain Oriflame Brand Partners & VIP customers to drive sales growth and to build brand loyalty. CRM specialist will also be responsible for creating new or improving existing automated CRM journeys in collaboration with global CRM managers.

KEY RESPONSIBILITIES

• Building CRM communication plan to support campaign communication.
• Managing and driving timely execution of the CRM time schedule, including Campaign support journeys and ad hoc campaigns within Mindbox and/or other marketing automation systems.
• Supporting CRM Manager while launching new journeys in Mindbox and/or other marketing automation systems.
• Handling operational tasks within Mindbox and/or other marketing automation systems, including preparing preview templates and files for translation, adding links to emails and testing them, UTM tags, SMS tagging, app notifications scheduling, transactional emails setup and local content uploading.
• Building scenarios and setting up A/B or multivariant tests.
• Creating test contacts and add test users to subscriber lists.
• Building personalized or dynamic emails and landing pages in Mindbox and/or other marketing automation systems. Leverage dynamic content capabilities to test, improve, and optimize customer journeys at-scale.
• Segmenting subscribers and creating dynamic lists for campaigns and triggered emails.
• Ensuring CRM communication follows industry policies and best practices.
• Following CRM communication methodologies, new marketing automation systems’ features to optimize platform capabilities and communication performance.
• Creating audiences for various targeted sends using SQL queries and filters and setting up simple journeys in Journey builder is a plus.
• Supporting CRM Manager in launching CRM communication in new channels.
• Other job-related tasks delegated by CRM manager.

CHARACTERISTICS

CRM Specialist needs to have a combination of effective problem-solving ability through technical expertise, good understanding of end-to-end CRM marketing processes, including strategy, creative development, and operational tasks. Also, has experience in the use of marketing automation technology to deliver personalized, omni-channel campaigns and journeys. Has a great understanding of business goals and targets and is results driven person with can-do spirit.

QUALIFICATION & EXPERIENCE

• University degree Bachelor/Master.
• 2+ years first-hand experience in email automation and email marketing software platforms required (e.g. Mindbox, Salesforce Marketing Cloud, Adobe, SalesManago etc).
• Sitecore or other CMS experience is a plus.
• Confident user of Microsoft office (Word, Excel, PowerPoint, Outlook, etc.).
• Working knowledge of HTML, CSS and SQL is an advantage.
• Fluent in written and spoken English.

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Товары народного потребления (непищевые); .

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