App Store Optimization (ASO) Specialist
Вакансия № 32788587 от компании ООО ДСГ на Электронной Службе Занятости Населения Москвы.
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☑ Основной блок:
Опыт работы: 1–3 года.
Тип занятости: полная занятость.
График работы: удаленная работа.
Зарплата: от 1200 USD.
Примерное место работы: Россия, Москва.
☑ Актуальность объявления:
Это объявление № 32788587 добавлено в базу данных: Воскресенье, 9 марта 2025 года.
Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.
☑ Статистика предложения работы № 32788587:
Прочитано соискателями - 8 раз(а);
Отправлено откликов - 0 раз(а);
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☑ Подробности о вакантном месте:
An ASO Specialist is responsible for the optimization of mobile applications to rank higher in app store search results and top charts rankings. This role involves analyzing performance data, conducting market research, implementing optimization strategies, and tracking app performance metrics to drive organic growth and increase app visibility and downloads.Key Responsibilities:
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Keyword Research and Optimization:
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Conduct thorough keyword research to identify the most relevant and high-traffic keywords for the app.
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Implement keyword strategies in app titles, descriptions, and metadata.
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Continuously update keywords based on performance metrics and market trends.
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App Store Listing Optimization:
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Optimize app titles, descriptions, icons, screenshots, and video previews to improve visibility and conversion rates.
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Ensure all app store assets are aligned with brand guidelines and effectively communicate app features and benefits.
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A/B Testing:
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Develop and execute A/B tests on app store assets to determine the most effective variations.
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Analyze test results and implement winning variations to maximize app store performance.
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Competitor Analysis:
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Conduct competitive analysis to understand industry standards and identify opportunities for differentiation.
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Monitor competitor apps to stay updated on their strategies and performance.
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Data Analysis and Reporting:
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Track and analyze app performance metrics, including downloads, user engagement, ratings, and reviews.
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Prepare regular reports on ASO performance, providing insights and recommendations for improvement.
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Collaboration:
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Work closely with the marketing team to align ASO strategies with overall marketing campaigns.
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Collaborate with the product development team to ensure app updates and new features are effectively communicated and promoted.
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Market Research and Trends:
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Stay up-to-date with the latest trends in app store optimization, mobile marketing, and industry best practices.
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Attend online/offline webinars, conferences, and training sessions to continuously enhance ASO skills.
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Required Qualifications:
- Minimum 2-3 years of experience in ASO (crypto industry will be a plus)
- Proven track record of successfully optimizing mobile apps on both iOS and Android platforms.
Skills:
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Proficient in ASO tools such as App Annie, Sensor Tower, Mobile Action, ASO Desk, App Radar, App Tweak, App Follow, App Figures, Check ASO and TheTool.
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Experience with analytics platforms like Google Analytics, Google Search Console, Looker Studio, Firebase, and Apple App Analytics.
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Familiarity with A/B testing tools like SplitMetrics and StoreMaven.
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Knowledge of English and Russian languages.
Other Tools and Platforms:
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Design Tools: Figma, Canva
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Project Management Tools: Asana, Clickup, Monday
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Communication Tools: Slack, Google Meet
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