Communication Planner

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 3641182 добавлено в базу данных: Среда, 22 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "Группа компаний «GroupM», MediaCom":

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☑ Подробности о вакантном месте:

Our company, MediaCom, is looking for Communication Planner.

We expect that:

• The Planner’s role is to assist the Group Head and Senior Planner in supporting day to day running of client business.
• The role of Media Planner is to work with the team to help set the communication strategy for advertising campaigns. Uses research, trends, MC tools (GSIP etc.) and data on markets, consumers and culture to do this.
• Planner should help contribute to establish the goals and objectives, target audience, message and tone in which the campaign should be delivered.

Responsibilities:

Client needs & relations:

• Participate in clients briefing and discussion of brief
• Maintain regular contact with junior level clients and account management

Quality of product:

• Analyzing existing data, market reports and trends
• Work with colleagues to develop ideas for a campaign
• Respond to competitive requests
• Develop and apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
• Analyze media alternatives to recommend how to best allocate the advertising budget
• Evaluate and propose targeting, geography, scheduling, support level, and budget
• Work with other teams to solve media problems
• Work with buying teams and outside agency partners
• Discuss feedback on agency proposal and provide all necessary information or make corrections
• Be innovative and propose innovative solutions in plans
• Elaboration of media/communication strategy under supervision

Control implementation:

• Ensure the timely delivery of status items
• Manage day to day plan changes/maintenance of media plans
• Post campaign reporting
  • Control timings of providing post campaign reports to client
  • Analyze campaign results
  • Give recommendations to client basing on campaign results
  • Present post campaign
• Coordinate campaign launch: be sure everything is ready for campaign launch, be sure campaign started in time and in all volume
• Responsibility for documents overflow: timings of providing the documents to clients
• Control clients payments
• Provide in line with agreed timings (timings should be agreed between client and agency)
• Global requests implementation

• Work directly with planning assistant (if any) in creating, updating, and presenting media plans
• Developing and control of subordinates skills and work if any
• Be part of planning community

Requirements:

• Experience in a planning is a must
• Fluent English
• Good time management
• Working with Industrial software
• Be well-organized
• Be team member
• Be open for obtaining experience and knowledge
• Detail-oriented with exceptional critical thinking and solution oriented mind
• Ability to multi-task, work successfully with teams, and work under pressure
• Good MS office tools user
• Discuss and defend prepared proposal with supervisor, make corrections if necessary
• Ability to learn from own mistakes, attitude to exceed expectations
• Present tactical media proposal and competitive analysis to the client

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование; .

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