Email Marketing specialist

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Красносельская, Верхняя Красносельская улица, 3с2.

☑ Актуальность объявления:

Это объявление № 6070040 добавлено в базу данных: Понедельник, 10 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "ООО АйТиИ Экспо Интернешнл":

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☑ Подробности о вакантном месте:

RESPONSIBILITIES:

Strategy & planning

• Take the ownership of e-mailing flows, campaign planning, management, optimization and reporting on Marketo based on the agreed brand strategies.
• Collaborate with internal stakeholders to meet lead generation goals and visitor’s registration targets.
• Manage the email marketing calendar and operational details to ensure accuracy in all aspects of the email programme.
• Work closely with performance based campaigns manager and web-content group to align the mailing flows with PPC and web-content tactics.
• Ensure legal compliance for all email communications including unsubscribe, opt-in, etc

Campaign Execution

• Develop and execute B2B email campaigns to drive engagement, generate leads/visitor registration, build brand awareness, and grow revenue.
• Nurture and qualify email marketing leads.
• Ensure A/B testing is being done and campaigns are optimised effectively to meet and exceed the set targets.
• Develop segmentation strategies; use data resources to filter and target appropriate segments for emails.
• Work closely with the digital content team on campaign content & landing pages on all event digital platforms (web, mobile, social).

Reporting & Analytics

• Define core campaign KPI benchmarks and ensure performance against those metrics is regularly and consistently communicated to the business.
• Implement measures and processes to continually seek improvement of those campaign KPI’s – across brands, teams and territories.
• Develop comprehensive reports detailing all email marketing KPIs (delivery, opens, clicks, conversions, etc.).
• Drive campaign optimization based on data-driven insights and improve performance benchmarks.
• Monitor and report all campaign results to the appropriate stakeholders and working with these stakeholders to develop an optimise these campaigns based on the best performing strategies.
• Monitor and report on competitor activity within the digital media arena.

PERSON SPECIFICATION:

Experience & Knowledge - Essential

• University Degree
• 2-3 years of email marketing experience, online retail experience preferred
• Fluency in written and spoken English mandatory
• Enthusiastic about email and direct marketing with a strong passion for the customer
• Strong technical, analytical, and communication skills
• Background in online marketing with an understanding of campaign performance tracking, email best practices, and data driven marketing tactics
• Strong understanding of email legal compliance
• Working knowledge of Google Analytics

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование; .

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