Vice President (VP) of Marketing
Вакансия № 6496224 от компании Crossover на Электронной Службе Занятости Населения Москвы.
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☑ Основной блок:
Опыт работы: более 6 лет.
Тип занятости: полная занятость.
График работы: удаленная работа.
Зарплата: от 16600 до 16666 USD.
Примерное место работы: Россия, Москва.
☑ Актуальность объявления:
Это объявление № 6496224 добавлено в базу данных: Вторник, 21 января 2025 года.
Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.
☑ Статистика предложения работы № 6496224:
Прочитано соискателями - 143 раз(а);
Отправлено откликов - 0 раз(а);
☑ Репутация компании "Crossover":
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☑ Подробности о вакантном месте:
As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and vision. You will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.
We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.
You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.
This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.
As a VP - you will:
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Set a new vision for an acquired B2B mid-market software company
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Analyze historical closed deals to develop definitions of qualified leads
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Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
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Increase the number of quality leads weekly - while reducing the CAC
Each week - you will work across several acquired companies to:
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Set a simple vision for the company or product
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Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
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Implement A/B experiments to optimize lead to keyword buys
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Assess MQLs to increase quality and quantity of leads
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Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
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Work to improve your team’s performance by 25% every quarter
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Improve automation within the marketing department
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Reduce CAC
To be a great candidates for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.
Minimum requirements:
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10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M
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At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
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Expert in deploying Google Adwords and Facebook targeting to drive leads
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Experience setting a simple, compelling vision for a product or company
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Strong analytical capabilities and A/B experimentation techniques
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Experience leading teams of at least 10 people
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Excellent English, written and oral communication, and presentation skills
☑ О компании:
Обратите внимание на веб-сайт компании - http://www.crossover.com - с подробной информацией об организации, в том числе контактными телефонами.Логотип (эмблема, торговая марка, бренд) компании:
Сфера деятельности компании: Информационные технологии, системная интеграция, интернет; .
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