Vice President (VP) of Marketing

Вакансия № 6496224 от компании Crossover на Электронной Службе Занятости Населения Москвы.

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☑ Основной блок:

Опыт работы: более 6 лет.

Тип занятости: полная занятость.

График работы: удаленная работа.

Зарплата: от 16600 до 16666 USD.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 6496224 добавлено в базу данных: Вторник, 21 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

☑ Статистика предложения работы № 6496224:

Прочитано соискателями - 144 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "Crossover":

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☑ Подробности о вакантном месте:

As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and vision. You will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

As a VP - you will:

Set a new vision for an acquired B2B mid-market software company
Analyze historical closed deals to develop definitions of qualified leads
Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
Increase the number of quality leads weekly - while reducing the CAC

Each week - you will work across several acquired companies to:

Set a simple vision for the company or product
Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
Implement A/B experiments to optimize lead to keyword buys
Assess MQLs to increase quality and quantity of leads
Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
Work to improve your team’s performance by 25% every quarter
Improve automation within the marketing department
Reduce CAC

To be a great candidates for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.

Minimum requirements:

10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M
At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
Expert in deploying Google Adwords and Facebook targeting to drive leads
Experience setting a simple, compelling vision for a product or company
Strong analytical capabilities and A/B experimentation techniques
Experience leading teams of at least 10 people
Excellent English, written and oral communication, and presentation skills