Marketing Activation Specialist

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 782910 добавлено в базу данных: Вторник, 11 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

☑ Репутация компании "Electrolux":

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☑ Подробности о вакантном месте:

The Marketing Activation Specialist is responsible for the overall planning, monitoring and coordination of operational trade marketing activities in Russia to strengthen the Electrolux Group position with our customers with a clear focus on delivering a best in class ‘Integrated Shopping Experience’ in the eyes of both the retailer and the consumer. Key to this role will be the development of Channel activation plans which encompass the key brand Electrolux. This is a key role in the organisation, developing and executing agreed brand strategy alongside sales/channel managers.

Responsibilities:

• Secure full local retail insight and share in the Sales Unit Management Team in order to facilitate decision making
• Full trade marketing management responsibility in assigned region, in alignment with the Cluster East Marketing Activation Manager, Head of Cluster East and Sales Unit Manager
• Responsibility for Product PR and Digital Communications in the Sales Unit
• Responsible for promotions, go-to-market plans, category management and point of sales infrastructure and local implementation within the Sales Unit
• Develop product categories using category management guidelines
• Ensure that agreed East and Sales Unit promotions are carried out
• Management of the promotional plan to avoid conflict between customers and channels

• Provide product forecast input for promotional activity based on previous learning and results as well as channel understanding and demands
• Management of campaign/channel marketing spend within agreed budget limits
• Understanding of sell-in and reporting sell-out performance at customer/sku level to understand and build improved range and promotional activity for the future
• Manage and provide training for in store demonstrators - to an agreed budget by account
• Work together with the Cluster EAST team and local sales managers to provide training, merchandising guidelines to the team so that they can effectively train in store staff

Requirements:

• University degree (preferably in marketing)
• At least 2-3 years of work experience in a trade/product/digital marketing function (experience from FMCG would be a plus)
• Sales experience would be a plus
• Written and spoken English at professional business English level (Upper-Intermediate – B2)

• Good understanding of trade dynamics and different sales distribution channels
• Good understanding of marketing tools and techniques at the point of sale
• Planning and project management skills
• Presentation and negotiation skills
• Team player with strong interpersonal skills
• Self-starter with drive for results
• Customer Focused

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Розничная торговля; Электроника, приборостроение, бытовая техника, компьютеры и оргтехника; .

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