Country Brand Lead (temporary contract)
Вакансия № 8035274 от компании Pfizer на Электронной Службе Занятости Населения Москвы.
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☑ Основной блок:
Опыт работы: 1–3 года.
Тип занятости: полная занятость.
График работы: полный день.
Зарплата: по результату собеседования.
Место работы (точный адрес): Россия, Москва, Пресненская набережная, 10блокС.
☑ Актуальность объявления:
Это объявление № 8035274 добавлено в базу данных: Понедельник, 20 января 2025 года.
Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.
☑ Статистика предложения работы № 8035274:
Прочитано соискателями - 170 раз(а);
Отправлено откликов - 0 раз(а);
☑ Репутация компании "Pfizer":
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☑ Подробности о вакантном месте:
Main purpose:
The In-Country Brand/product Manager's main purpose is to plan, develop and implement strategic and cross-functionally aligned brand plans and programs for the local market to ensure Pfizer meets its strategic business goals and financial objectives.
Brand/product manager should have a deep knowledge of the brand market, product competitive advantages, and main customer’s needs in order to evaluate all exited opportunities for brand/product growth.
The cross-functional team comprises country brand lead, project manager, FF managers, digital manager, market access manager, the medical advisor and market analytics representative. Its purpose is to provide a cross-functional platform to design tailored brand and customer-specific programs and to coordinate on implementation.
Responsibilities:
Planning
- Strategic planning
1) Develop and deliver strategy for brand, if local, aligned with regional marketing, country and customer strategies
- Operational planning
- Develop and deliver appropriate brand plan based, if applicable, on Regional brand operating plan and aligned to BU and country operating plans, working with cross-functional team
- Define brand programs with objectives, resources, KPIs and expected returns
- Support development of customer plans, identifying brand issues and objectives for each customer anddefining programs to address these
- Work with sales managers to ensure appropriate and prioritized set of programs
- Deliver aspects of pricing and reimbursement plan for brand
• Implementation
- Strategic planning
- Lead successful implementation of cross-functionally aligned brand plan
- Lead, organize and deliver local programs and materials
- Effectively implement brand plans and materials developed by Regional brand Management teams,providing input and feedback to Regional team
- Ensure local approval of core materials, and locally developed supplementary
- Ensure local approval of all programs and projects
- Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights
- Every program, project, action is planned and executed via ethical coda and compliance standards, SOPs and local guidelines.
- Brand knowledge training roll out:
1) Responsible for product trainings for sales personnel
2) Responsible for product coaching for PSRs
• Market/customer insights
- Participate in development of customer understanding, analysis and insight generation
- Develop deep knowledge of market dynamics, needs and opportunities for the brand
- Enable brand knowledge sharing
- Network and build relationships with selected customers.
- Is responsible for the selection of consultants / agencies based upon market knowledge
- Is responsible for strategic and operative agency management
- Gives input in the election of consultants based upon market knowledge
- Update and maintain CRM database as appropriate
• Monitoring and control
- Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for own product and assigned portfolio, therapeutic area
- Support delivery of in-country P&L for brand
- Support achievement of KPIs through regular monitoring and assessments
- Support delivery of P&Ls for assigned portfolio in country
- Respond to emerging challenges with appropriate measures in collaboration with Reginal brand teams
• Collaboration
- Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of Pfizer products
- Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking
- In partnership with Market Analytics, share knowledge of local dynamics and insights on the brand with Regional brand team
- Management to enable development of core programs/material
- Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board)
- Flag issues promptly
- Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
- Lead the work of cross-functional team for assigned portfolio
- Integrate portfolio and customer perspectives
- Drive portfolio-thinking and provide portfolio/brand expertise within country across customer groups
- Partner with Regional brand team Senior Brand Manager to ensure visibility and connection with local market
Requirements:
- Marketing + medical or pharmaceutical sciences high education
- Experience in Product Manager (1 year minimum)
- Market researches experience
- Excellent verbal and written skills.
- Russian – native, English-fluent
- Sales experience is a plus
- Excellent Communications skills
- Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment)
☑ О компании:
Обратите внимание на веб-сайт компании - http://www.pfizer.ru - с подробной информацией об организации, в том числе контактными телефонами.Логотип (эмблема, торговая марка, бренд) компании:
Сфера деятельности компании: Медицина, фармацевтика, аптеки; .
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