Offline Marketing Manager (PR, Trade Marketing, B2B/B2C)

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 8992871 добавлено в базу данных: Суббота, 25 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

☑ Репутация компании "ООО K-Lane Consulting":

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☑ Подробности о вакантном месте:

The Company :

The client of K-Lane Consulting is a European company, tour operator and owner of 70 premium hotels worldwide. They are winner of numerous industrial awards and certificates of Green Globe thanks to their creativity, originality and quality.

The Role :

• PR communication on behalf of b2c, b2b brand:
  • Development of communication plan using all available modern PR tools
  • Advertising in print and other media;
  • Development and holding of press conferences, press breakfasts, press tours, interviews;
  • Work with bloggers and influencers;
  • Management of Contracting agencies;
• Partnerships:
  • Search and offer potential partnerships;
  • Carrying out all works on the preparation and implementation of partnerships and related activities;
  • Development of conditions for cooperation within the partnership;
  • Management of all current partnerships (communication, document flow, reporting, etc.));
  • Statistics and Analytics, reporting on request.

• Promo activity:
  • Participation in the process of developing the conditions and mechanics of promotions;
  • Carrying out all works on the implementation and implementation of promotions and related activities in the channel offline and trade;
  • Statistics and Analytics, reporting on request.
  • Printed products, gifts.
• Event organization:
  • Development of a plan of thematic events, sponsorship on behalf of the brand in Russia and at CM resorts
  • Development of concept, ideas, tools for thematic events
  • Organization and implementation of events

• Trade-marketing:
  • Development of a plan of trade marketing activities and trade promotion together with direct and indirect sales departments
  • Organization of events and development of tools for effective product promotion through the trade channel, including the introduction of online b2b platform for travel agencies
  • Support of sales departments in the development and localization of product information for the channel b2c, b2b

The Candidate :

• Higher education in Marketing, ideally in PR or Advertising
• 3 years’ experience in a similar role (involving PR and Trade Marketing)
• Experience dealing with agencies
• Knowledge of marketing tools and method specific to local market
• Excellent communication skills
• English

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