Senior consumer & market insights analyst

Вакансия № 9734152 от компании Алкогольный холдинг «Руст» на Электронной Службе Занятости Населения Москвы.

✷ Смотрите другие предложения работы от компании Алкогольный холдинг «Руст».

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 9734152 добавлено в базу данных: Вторник, 21 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Статистика предложения работы № 9734152:

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SENIOR CONSUMER & MARKET INSIGHTS ANALYST

Job description:

ROUST is the largest integrated spirits manufacturer and distributor in Central and Eastern Europe, and the second-largest vodka producer by volume in the world, with over 30 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centers across Poland, Hungary, Russia, and Italy.

The mission of Analytics Team is to show the business how and where to win. We do this by understanding consumers’ behavior, predicting market trends, and providing competitors’ strategy analysis.

Key Objectives:

Contribute to the strategy development and data-driven decisions by delivering insight from the market and consumer data on the main issues of the brand, product, and channel.
Contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.
Acts as an in-house consulting partner to the cross-functional projects, and to the Marketing, Commercial, and Finance Teams.

Key Responsibilities

Context Analysis - conducting category/portfolio/competitor/channel/ customer/consumer/shopper analysis, synthesize key learnings, and identifying growth issues and opportunities
Category Growth Strategy - identifying portfolio growth opportunities through the use of market segmentation, profit pools, and brand opportunity matrixes
Trends Identification - identifying and tracking key trends impacting current and future business performance and the demand drivers, including regulation changes impact
Long-Range Forecasting - analyzing categories growth; market share forecasting, innovation volumes forecasting and channel forecasting
Generate insights for the Spirits and Wine portfolio, with the aim to identify growth opportunities. Drive data-based recommendations and strategic decisions.
Lead the identification and articulation of key consumer, shopper and market issues and opportunities for the assigned Category providing business recommendations.
Provide analysis and recommendation based on different market data sources and knowledge (Nielsen, Scandata, government statistics), lead ad-hoc projects.
Lead systemization of market share, off-take and distribution performance and drivers drill-down analysis; bring focus to performance metrics and clarity on the cause of change and drivers (product, price, promotion, distribution, and innovation).
Leverage modeling and forecasting tools to provide actionable recommendations based on discovered insights and data.
Support objective post-project evaluation and provides business with success / failure conclusions, and recommendations for future initiatives
Lead transformation of regular reporting by shifting the focus from explaining what happened to a more insightful understanding of “what if” scenarios and actions.

Desired Skills and Experience
Have a degree in math, economics, finance or marketing;
English Upper-Intermediate
At least 3 years' experience in Analytics Insights in the Retail/ FMCG industry with demonstrated records of accomplishment in establishing insights as a driver of growth and business success.
Strong analytical skills, able to synthesize and integrate learning from multiple sources and see the connections in data, trends, and events to generate insights
Excellent communication, storytelling and presentation skills.