Market Manager

Вакансия № 9817118 от компании ООО Euler Hermes Credit Management на Электронной Службе Занятости Населения Москвы.

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☑ Основной блок:

Опыт работы: не требуется.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 9817118 добавлено в базу данных: Вторник, 28 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

☑ Статистика предложения работы № 9817118:

Прочитано соискателями - 110 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "ООО Euler Hermes Credit Management":

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☑ Подробности о вакантном месте:

Industry: Trade Credit Insurance

Business segment: B2B, niche financial product

Function: Market Management Automation & Digital marketing, with goal to drive internal automation and delivery of Euler Hermes market proposition via digital instruments and channels.

Main professional areas of activity and tasks:

Marketing automation - platforms like Salesforce or Hubspot to manage/nuture leads coming in from different media channels
CRM system support and management (including client and cycle cycles data management),
Automation of Prospects / leads data processing, database compilation and CRM loading
Automation of X-Sell
Automation of CRM with external sources (Spark, Marketo)
Automation of Leads/ prospects follow-up in target group and individually
Re-targeting: using platforms to drive site visitors back from various channels: display, search, social media, etc.
Technical web-site support and Marketo tools managing (direct mailing and supervision campaigns)
Email marketing: (re-)approaching leads through email campaigns
Search engine programming, marketing (SEM); programming and managing keywords in Google and Yandex search engines to drive traffic to the EH site (dedicated pages). Search engine optimization: make sure that EH site appears at the top of search results because site content matches with search terms with optimal cost.
Digital event management and management of digital events (re-engage with people that have been visiting trade events, collecting emails, communication follow-up)
All support functions Marketing & Digital Marketing initiatives

Support tasks:

Telemarketing and direct sales force guidance and support in CRM and database of leads/prospects processing

Critical KPIs we have to achieve during first half year to assess our cooperation as successful:

Deliver solid technology and instruments for updates of databases for telemarketing team, Marketo campaigns and digital communication
Deliver solid expertise on CRM system (Copernicus) and train all sales staff on active using of it
Deliver proper interaction of CRM, digital media, Marketo
Deliver increase of leads to EH web site and conversion rate on successful applications
Deliver strong market analysis and client analysis based on ‘big data’

Split of functions and work-load: 30% Project management with group digital team/ 55% - Technical (digital), developer / 15% - operational supportt

Piers and colleagues: Telemarketing Team, Direct Sales Team, Commercial Underwriting and Account Management team, Broker Channel. Directly reports to: Commercial Director

Our approach is to look for professional, who is already experienced in mentioned areas, and willing to develop digital marketing approach to traditional industry of B2B insurance. Candidate will be strongly supported by digital team in the level of Euler Hermes group, at the same time strong personal skills in automation, software knowledge as developer are required. EH offers permanent employment, including wages, yearly bonus and corporate package (insurance, education, trainings etc.), plus candidate works as a part of international team.