Coke TM shopper marketing manager

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 10713208 добавлено в базу данных: Среда, 29 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

☑ Репутация компании "Coca-Cola HBC Russia":

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☑ Подробности о вакантном месте:

KEY RESPONSIBILITIES

• Co-creates the Long-range plan and BP from Shopper perspective and gives the Shopper vision based on Shopper insights and local channel understanding,
• Maps and Identifies Coke Sparkling portfolio opportunities and calculates Size of the prize,
• Contributes to the identification of long term country big bets and designs annual Marketing activity calendar (inclusive of innovations) to coordinate execution of the big bets,
• Plans and owns Coke Direct Marketing Expenses (DME) for holistic execution of the annual Marketing activity calendar,
• Partners and coordinates with Channel and Regional marketing execution managers to explore channel / region specific needs, and plans and aligns addressing these thru relevant marketing programs and integrating those in the annual Marketing activity calendar and DME master plan for the country,
• Partners with TCCC to adapt global Coke Sparkling portfolio plans to the local market and actively search for system best practices and ideas from other industries for re-applying,
• Manages Shopper Idea creation process to enable Marketing programs execution with system partners and independently, and by having customers at the center of validating potential,
• Manages Marketing programs business cases with keeping Return of investment, leadership growth potential and customer centricity central,
• Develops and owns the CPS (Critical Path System) for all respective Marketing programs (excl. new launches and other commercialization activity) together with system partners,
• Plans and aligns with system partner holistic 360 marketing support for all Marketing programs excluding communication and activation of new launches,
• Manages development of Raw Materials artworks (labels, closures, PET, cans etc.) with System partners and continually updates technical declarations to address quality and legal requirements,
• Localizes Shopper toolkits timely and with high quality for addressing local shopper and consumer,
• Provides channel guidelines for OBPPC zoning architecture,
• Provides guidelines for channel cross-merchandising opportunities of Coke Sparkling portfolio based of relevant business sourcing insights,
• Designs best in class and innovative E3 solutions for key value drivers and partners with Channel marketing for executing those,
• Explores and sets up innovative Shopper promo mechanics,
• Tracks performance of the Marketing programs and proposes on-going corrective actions if needed,
• Partners with Comex for crafting relevant OBPPC and its execution in the Merchandising standards (coolers, assets, PBS etc.),
• Co-creates with System partners and Comex teams effective selling stories,
• Coaches and shapes the understanding of the Marketing agenda and processes amongst Commercial team and wider organization,
• Continually updates and refreshes ongoing organizational Marketing processes and systems in order to run highly efficient and more agile launch process,
• Responsible for the Core Sparkling shopper team development and growth, manages with discipline PDF processes (career planning as well as IDPs of own team), continually works on development of successors,
• Leads the creation of Learning and Winning Marketing organization as well as responsible for the overall Marketing employee engagement.

ABOUT YOU IN THIS ROLE

Qualifiers:

• University diploma (economics or marketing),

• Fluent English (from Upper-Intermediate),
• Solid experience of brand management not fewer than 2 years,
• Strong knowledge and understanding of marketing trends, strategies and initiatives,
• Experience in managing teams for at least 2 years,
• 5 years’ comparable experience in marketing in large, complex, multi-channel organizations.

Criteria for success:

• Strong leadership presence, balancing assertiveness with persuasion and ability to engage,
• Ability to read the bigger picture through understanding the story behind the numbers,
• Strong project management and acts as owner,
• Leads high performance teams and engages team members around a common vision with a sense of belonging, inspires strong results delivery,
• Entrepreneurial spirit, with strong drive for results through quick and sound decisions,
• Curious to understand more and passionate to bring the current status levels up,

• Positive change agent and excellent in situational leadership,
• Excellent ability to communicate effectively at all levels including Executive team.

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Продукты питания; .

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