Coke TM shopper marketing manager
Вакансия № 10713208 от компании Coca-Cola HBC Russia на Электронной Службе Занятости Населения Москвы.
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☑ Основной блок:
Опыт работы: 3–6 лет.
Тип занятости: полная занятость.
График работы: полный день.
Зарплата: по результату собеседования.
Примерное место работы: Россия, Москва.
☑ Актуальность объявления:
Это объявление № 10713208 добавлено в базу данных: Среда, 29 января 2025 года.
Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.
☑ Статистика предложения работы № 10713208:
Прочитано соискателями - 284 раз(а);
Отправлено откликов - 0 раз(а);
☑ Репутация компании "Coca-Cola HBC Russia":
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☑ Подробности о вакантном месте:
KEY RESPONSIBILITIES
- Co-creates the Long-range plan and BP from Shopper perspective and gives the Shopper vision based on Shopper insights and local channel understanding,
- Maps and Identifies Coke Sparkling portfolio opportunities and calculates Size of the prize,
- Contributes to the identification of long term country big bets and designs annual Marketing activity calendar (inclusive of innovations) to coordinate execution of the big bets,
- Plans and owns Coke Direct Marketing Expenses (DME) for holistic execution of the annual Marketing activity calendar,
- Partners and coordinates with Channel and Regional marketing execution managers to explore channel / region specific needs, and plans and aligns addressing these thru relevant marketing programs and integrating those in the annual Marketing activity calendar and DME master plan for the country,
- Partners with TCCC to adapt global Coke Sparkling portfolio plans to the local market and actively search for system best practices and ideas from other industries for re-applying,
- Manages Shopper Idea creation process to enable Marketing programs execution with system partners and independently, and by having customers at the center of validating potential,
- Manages Marketing programs business cases with keeping Return of investment, leadership growth potential and customer centricity central,
- Develops and owns the CPS (Critical Path System) for all respective Marketing programs (excl. new launches and other commercialization activity) together with system partners,
- Plans and aligns with system partner holistic 360 marketing support for all Marketing programs excluding communication and activation of new launches,
- Manages development of Raw Materials artworks (labels, closures, PET, cans etc.) with System partners and continually updates technical declarations to address quality and legal requirements,
- Localizes Shopper toolkits timely and with high quality for addressing local shopper and consumer,
- Provides channel guidelines for OBPPC zoning architecture,
- Provides guidelines for channel cross-merchandising opportunities of Coke Sparkling portfolio based of relevant business sourcing insights,
- Designs best in class and innovative E3 solutions for key value drivers and partners with Channel marketing for executing those,
- Explores and sets up innovative Shopper promo mechanics,
- Tracks performance of the Marketing programs and proposes on-going corrective actions if needed,
- Partners with Comex for crafting relevant OBPPC and its execution in the Merchandising standards (coolers, assets, PBS etc.),
- Co-creates with System partners and Comex teams effective selling stories,
- Coaches and shapes the understanding of the Marketing agenda and processes amongst Commercial team and wider organization,
- Continually updates and refreshes ongoing organizational Marketing processes and systems in order to run highly efficient and more agile launch process,
- Responsible for the Core Sparkling shopper team development and growth, manages with discipline PDF processes (career planning as well as IDPs of own team), continually works on development of successors,
- Leads the creation of Learning and Winning Marketing organization as well as responsible for the overall Marketing employee engagement.
ABOUT YOU IN THIS ROLE
Qualifiers:
- University diploma (economics or marketing),
- Fluent English (from Upper-Intermediate),
- Solid experience of brand management not fewer than 2 years,
- Strong knowledge and understanding of marketing trends, strategies and initiatives,
- Experience in managing teams for at least 2 years,
- 5 years’ comparable experience in marketing in large, complex, multi-channel organizations.
Criteria for success:
- Strong leadership presence, balancing assertiveness with persuasion and ability to engage,
- Ability to read the bigger picture through understanding the story behind the numbers,
- Strong project management and acts as owner,
- Leads high performance teams and engages team members around a common vision with a sense of belonging, inspires strong results delivery,
- Entrepreneurial spirit, with strong drive for results through quick and sound decisions,
- Curious to understand more and passionate to bring the current status levels up,
- Positive change agent and excellent in situational leadership,
- Excellent ability to communicate effectively at all levels including Executive team.
☑ О компании:
Обратите внимание на веб-сайт компании - http://coca-colahellenic.ru/Careers/ - с подробной информацией об организации, в том числе контактными телефонами.Логотип (эмблема, торговая марка, бренд) компании:
Сфера деятельности компании: Продукты питания; .
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