Brand & Customer manager

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 1269156 добавлено в базу данных: Пятница, 21 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

☑ Репутация компании "ООО MSD Pharmaceuticals":

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☑ Подробности о вакантном месте:

Brief Description of Position:

B&C manager responsible for developing, monitoring and innovatively refining in-country marketing activities and strategies for certain products to increase market penetration and profitability. To do this, he/she ensures country alignment with global and regional brand strategy and planning. Analysis market trends and develops product positioning and growth strategy.

Specific responsibilities include:

• Lead development of annual strategic and monthly operational brand planning in-country, taking into account in-depth understanding of customer and patient needs, the market environment (including competitive intelligence), resource availability and strategy and planning standards
• Leads development, execution, refining of marketing plans to meet sales and share results, optimizing available resources
• Actively analyse key competitors’ performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behaviour
• Establish and maintain strong working relationships with key customers and top opinion leaders. Identify and lead execution of key opinion leaders development program, in support of in-country brand planning
• Ensure cross functional work with strategy and planning Brand team, Sales & Commercial, Medical Affairs department, purchasing and finance departments, key opinion leaders
• Lead launch activities on the new products
• Actively take part in developing and implementing the Portfolio Selling concept

Qualifications, Skills & Experience:

• University degree
• Successful working experience no less than 3 year as a (Senior) Brand & Customer Manager
• Working experience in pharmaceuticals/consumer care industry no less than 5 years
• Experience in launching new product(s)
• Experience in retail and hospital sales, Regional reimbursement system
• Thorough understanding of product life-cycle
• Excellent written and verbal communications skills. Understands and effectively communicates across challenging business environment
• Strong understanding of the business and regulatory environment in which MSD competes and communicates required for adding value to business, risk management & managing the customer engagement process
• Embodies the Merck Leadership Standards as ambassador, mentor, colleague and senior level communications counselor
• Demonstrates initiative, strategic thinking and creative problem solving in response to the communications challenges and opportunities faced by the company
• Excellent analytical and planning skills
• Advanced English is required

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Медицина, фармацевтика, аптеки; .

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