Senior Brand Manager

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 16695908 добавлено в базу данных: Четверг, 20 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "GlaxoSmithKline Consumer Healthcare":

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☑ Подробности о вакантном месте:

Senior Brand Manager Skin (ОТС) is responsible for the formulation and excellent execution of a comprehensive marketing strategy, brand plans and all initiatives with objective to deliver agreed annual targets.

• Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
• Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
• Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.
• Post activity analysis of all activities conducted and developing recommendation for the future process improvement.
• Proactive project leadership and project management.

Operational Excellence

• Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.).
• Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
• Drive consumer understanding and insights to strengthen brand(s) communication.
• Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
• Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
• Liaison with external agencies, different company departments, global teams.
• Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
• Ensure full compliancy with the country and company legislation and regulation requirement.
• ATL & BTL materials adaptation and development.
• Manage the process of package development / changing.
• Manage the process of new product launching.

Requirements:

• minimum 3 years of relevant marketing experience.
• needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment.
• proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase.
• proven expertise managing and motivating outside agencies and vendors.
• excellent communication skills in English and Russian (verbal and writing).
• good business/marketing acumen and analytical skills.
• financial acumen at brand manager level.
• excellent presentation skills.
• good time management and capability to handle set of complex projects at the same time.
• independent thinking, action oriented, organized
• conflict management skills
• energetic and passionate about their brands/ projects.

What we can offer:

• Competitive salary
• Medical insurance, life insurance
• Meal allowance
• Mobile compensation
• Internal and external educational courses and trainings
• Professional and career development opportunities (locally as well as worldwide)

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

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