Senior Brand Manager, Beverages

Вакансия № 26672946 от компании ООО PepsiCo на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Ленинградский проспект, 72к4.

Это объявление № 26672946 добавлено в базу данных: Понедельник, 3 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

Прочитано соискателями - 79 раз(а);
Отправлено откликов - 0 раз(а);

ACCOUNTABILITIES:

Marketing strategies and 360' communication and engagement platforms for Core products and Innovations
New product development including pack design, formulation, artwork approval, P&L management incl. COGS formulation
Contribute to development of CSD long-term and annual strategies and growth programs, co-lead of investment and innovation pipeline.
Initiate and manage brand research projects
Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
Brand AnM budget management and financial reporting
Brand Visual Identity development in cooperation with Design team
Constant consumer/marketing-related trend watching

KEY SKILLS/EXPERIENCE REQUIRED:

5-7 years experience in FMCG marketing
Product development experience: concept writing; consumer insights analysis; business case management, retail business specifics understanding
Brand marketing ATL/Digital/Social Media/BTL experience
Strong communication skills; ability to efficiently operate and achieve results thru teamwork
Good analytical skills; high accuracy; ability to work with big amount of data
Excellent time and project management skills; ability to prioritise tasks and engage other people to meet deadlines;
High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient
Good knowledge of advertising/design/cultural trends;
Strong motivation to learn and gain marketing and beverage category expertise;
English: advanced written and verbal
Advanced MS Power Point; Excel skills; Photoshop/Illustrator (would be an advantage)
Being ready to business trips