Senior Brand Manager Lipton EER

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Сокол, Ленинградский проспект, 72к4.

☑ Актуальность объявления:

Это объявление № 3061622 добавлено в базу данных: Суббота, 25 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

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☑ Подробности о вакантном месте:

Job Description :

1. BUSINESS PERFORMANCE: Supports delivering Lipton volume, revenue, brand contribution, value share of markets and Brand Power targets delivery for EER.

2. STRATEGIC PLANNING: Leads dedicated analysis by specific business needs. Supports development of Lipton strategies and growth programs for Lipton in Eastern Europe and key markets.

3. CONSUMER INSIGHTS: Supports Consumer Insights projects in Eastern Europe for Lipton.

4. INNOVATION:Supports creation of an innovation pipeline that drives revenue and profitability growth, and enhances brand equity. Drives new product concepts through consumer testing, development, and commercialization (through the Stage-Gate process), presenting to senior management and markets. Establishes and maintains effective working relationships, building teamwork with cross-functional partners.

5.COMMUNICATION: Supports SMM in development of regional communication working with brand agencies and Marketing Communications department. Inputs throughout the process (briefing, feedback to agency, research preparation, PPM preparation, locking assets, preparing and cascading BET). Based in RU office, is the main interface to Marketing Communications department and Legal for RU related communications. Leads complex communication adaptation projects.

6. EXECUTION: Supports development and deployment of toolkits and guidelines to ensure consistent EER strategies and programs execution and leverage of cross-regional opportunities.

7. RELATIONSHIP MANAGEMENT: Partners with BU activation teams, EER Beverages multifunctional team and PLI Joint Venture, Marketing Communications department and brand agencies

8. HOUSEKEEPING: Manages budget and workflows, answers ad hoc requests.

Qualifications / Requirements :

1. Functional:

• 5+ years of experience in brand management within international FMCG companies.
• Proven track record of achieving sustainable in-market results and long-term brand equity growth.
• Uncovering insights that drive strategies for growth. Clear passion and curiosity for global trends, cultures, consumer dynamics.
• Strong brand management expertise with track record of developing & executing communication and creating brand activations e.g. managing creative processes & development of Integrated Marketing Communications (ATL&BTL) including Digital Marketing, Digital asset management and Digital partnerships.
• Proven track record of new products development and experience working with a cross-functional team.

2. Leadership:

• Strong collaboration & influencing skills that can navigate a cross-functional, cross-geographical matrix organization. Ideally experienced in developing strong partnerships with multiple senior stakeholders, frequently with competing priorities.
• Adaptable to foreign cultures and comfortable dealing with ambiguous situations (able to "jump in" and contribute even when facts are not yet 100% clear).
• Ownership of projects and/or processes.
• Strong creative thinking and problem solving skills.
• Comfortable with multi-tasking in a fast-paced environment.

4. Skills:

• Strong thinking, analytical, creative and execution skills.
• Excellent verbal and written communication skills (including English language).
• Advanced PowerPoint and Excel skills. Prepare and create engaging, meaningful and persuasive presentations.

5. Behaviours:

• Positive, 'can-do' attitude.
• Persistent in achieving the desired outcome.
• Team player.
• Fluent English.
• Higher education.

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

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