E-commerce Lead

Вакансия № 3501391 от компании Группа компаний «GroupM», Wavemaker на Электронной Службе Занятости Населения Москвы.

✷ Смотрите другие предложения работы от компании Группа компаний «GroupM», Wavemaker.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Трубная, Цветной бульвар, 2.

☑ Актуальность объявления:

Это объявление № 3501391 добавлено в базу данных: Пятница, 7 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Статистика предложения работы № 3501391:

Прочитано соискателями - 162 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "Группа компаний «GroupM», Wavemaker":

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☑ Подробности о вакантном месте:

In June 2017 we announced that two of GroupM’s leading global networks, MEC and Maxus, would merge to form a brand new media, content and technology agency Wavemaker.

Scope of work:

1. Develop e-commerce strategies for Wavemaker clients (advertisers) that will meet their business objectives:

Market analysis: online sales volume and trend, consumer journey, competitor activities, legal requirements.
Client business analysis: portfolio prioritisation, pricing, promos guidelines, gap analysis in the business model.
Actionable recommendations for activating ecommerce strategy in paid channels: PPC, affiliates, marketplaces, retargeting etc.
Actionable recommendations for activating ecommerce strategy in owned and earned channels: gap analysis and action plan across technology, UX, content, data for website, app, CRM, social media.
Identify key partners: e-retailers, marketplaces, cashback platforms etc and develop Joint Business Plans across content (brand zones, product pages etc), ads (display, newsletters etc), data.
Define analytical principles.

2. Activate ecommerce strategies working closely with advertisers' teams (digital, ecommerce, trade marketing etc), their partner agencies (web studios etc) and Wavemaker digital teams (PPC, CPO, SEO, Web analytics, Content):

Paid channels: supervise planning and execution of tactical campaigns ensuring results meet set targets.
Owned & earned channels: coordinate stakeholders responsible for action plan implementation.
Activities with key partners: implement paid campaigns; control content development and roll-out in line with JBP; monitor consumer reviews and ensure these are delt with according to client guidelines.
Analyse effectiveness of ecommerce activities on media, consumer behavior and business levels working closely with advertisers' teams and key partners.

3. Be a direct contact for Wavemaker clients (digital, ecommerce, marketing teams) regarding ecommerce activities as well as market news updates, ecommerce trainings etc.

Previous experience:

3+ years of relevant experience at e-retailers or fashion, FMCG, electronics companies.
Good understanding of ecommerce market landscape.
Extensive knowledge of digital marketing toolkit - web platforms, apps, paid channels (PPC, SEO, retargeting, affiliates), web analytics (GA is mandatory; experience of working with Adobe Analytics is a competitive advantage).
Strong communication skills inc presentation skills and negotiation skills.
English: upper-intermediate or higher.

Conditions:

Competitive salary + annual bonus.
Social package: medical insurance including dental coverand, travel insurance, breakfast at the office.
Professional and friendly team.
Professional growth and development in a stable global company.
Great location - metro Trubnaya, Business Center Legend Tsvetnogo (A+).