E-Commerce Digital Marketing Manager

Вакансия № 6570553 от компании ООО Крокс Си-Ай-Эс на Электронной Службе Занятости Населения Москвы.

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☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 6570553 добавлено в базу данных: Воскресенье, 2 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Статистика предложения работы № 6570553:

Прочитано соискателями - 174 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "ООО Крокс Си-Ай-Эс":

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☑ Подробности о вакантном месте:

SUMMARY:

We are seeking a strategic, hands-on and meticulously-detailed Digital Marketing Manager to manage and grow our digital business, this individual must be an enthusiastic self-starter, success driven, and goal oriented individual. They also must have a customer focused attitude and be successful with interacting in a dynamic team environment. The eCommerce Digital Marketing Manager will contribute to Crocs’ growth in Russia by improving eCommerce traffic and leading data-driven optimizations.

The role will lead PPC (SEM, Comparison Shopping, Retargeting), E-mail, Affiliation, Data-Analysis and A/B testing activities.

ESSENTIAL DUTIES AND RESPONSIBILITES:

PPC (SEM, Comparison Shopping, Retargeting):

Pilot PPC channels and mix.
Manage day-to-day operation of Google/Yandex/Facebook campaigns for Russian market. Analyze and optimize keywords, ads (title, desc), bids, landing pages.
Manage Comparison Shopping activities (Google Shopping, Yandex Market and others): ads, feeds, bids.
Manage Retargeting activities (Google Retargeting, Criteo)
Work with eCom merchandising & on-site operations to promote eCom events through PPC ads, and implement PPC learnings on our websites.

E-mail:

Pilot both ‘events’ e-mails (new products, promotions, brand campaigns…) and ‘automated’ e-mails (Welcome, Miss-you, Abandoned Cart…).
Build e-mail calendar, optimize frequency and segmentation
Define e-mail title and content – in line with Global guidelines and best practices
Develop automated e-mail programs – in line with Global guidelines and best practices, to move prospects from interest to purchase, to move customers from 1st-time buyers to loyalists.
Manage subscriber lists and develop segmentation strategies, to increase engagement and retention.

Affiliates Program:

Set commissions schemes, manage relationship with key publishers and improve Crocs visibility on their platforms.
Promote key eCom events and negotiate Affiliate-exclusive promotions.

Data/Analytics:

Create data-driven, actionable insights on consumer behavior, optimizations of website, business drivers and new business opportunities.
Develop and deliver A/B testing programs.
Create, automate and manage eCommerce reports.

Other…:

Monitor competitors’ interesting initiatives and stay up to date on latest industry developments, trends and best practices
Identify new traffic and customer engagement opportunities.

QUALIFICATIONS:

Diploma/ Bachelor’s degree
Minimum 5 years’ eCommerce / Web data analyst / Web traffic management experience
Advanced knowledge of Google Adwords Yandex Direct and SEM
Advanced knowledge of E-mail marketing
Advanced knowledge of Web Analytics tools such as Google Analytics, Yandex Metrika
Advanced knowledge of MS Excel
Good understanding of Russia digital landscape is preferable
Able to handle large sets of complex data with excellent attention to details
Strong analytical and problem solving skills
Curiosity, passion for Internet and strong team spirit
Collaborative team player
Fluent English