E-Commerce Digital Marketing Manager
Вакансия № 6570553 от компании ООО Крокс Си-Ай-Эс на Электронной Службе Занятости Населения Москвы.
✷ Смотрите другие предложения работы от компании ООО Крокс Си-Ай-Эс.
☑ Основной блок:
Опыт работы: 3–6 лет.
Тип занятости: полная занятость.
График работы: полный день.
Зарплата: по результату собеседования.
Примерное место работы: Россия, Москва.
☑ Актуальность объявления:
Это объявление № 6570553 добавлено в базу данных: Воскресенье, 2 марта 2025 года.
Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.
☑ Статистика предложения работы № 6570553:
Прочитано соискателями - 175 раз(а);
Отправлено откликов - 0 раз(а);
☑ Репутация компании "ООО Крокс Си-Ай-Эс":
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☑ Подробности о вакантном месте:
SUMMARY:
We are seeking a strategic, hands-on and meticulously-detailed Digital Marketing Manager to manage and grow our digital business, this individual must be an enthusiastic self-starter, success driven, and goal oriented individual. They also must have a customer focused attitude and be successful with interacting in a dynamic team environment. The eCommerce Digital Marketing Manager will contribute to Crocs’ growth in Russia by improving eCommerce traffic and leading data-driven optimizations.
The role will lead PPC (SEM, Comparison Shopping, Retargeting), E-mail, Affiliation, Data-Analysis and A/B testing activities.
ESSENTIAL DUTIES AND RESPONSIBILITES:
PPC (SEM, Comparison Shopping, Retargeting):
- Pilot PPC channels and mix.
- Manage day-to-day operation of Google/Yandex/Facebook campaigns for Russian market. Analyze and optimize keywords, ads (title, desc), bids, landing pages.
- Manage Comparison Shopping activities (Google Shopping, Yandex Market and others): ads, feeds, bids.
- Manage Retargeting activities (Google Retargeting, Criteo)
- Work with eCom merchandising & on-site operations to promote eCom events through PPC ads, and implement PPC learnings on our websites.
E-mail:
- Pilot both ‘events’ e-mails (new products, promotions, brand campaigns…) and ‘automated’ e-mails (Welcome, Miss-you, Abandoned Cart…).
- Build e-mail calendar, optimize frequency and segmentation
- Define e-mail title and content – in line with Global guidelines and best practices
- Develop automated e-mail programs – in line with Global guidelines and best practices, to move prospects from interest to purchase, to move customers from 1st-time buyers to loyalists.
- Manage subscriber lists and develop segmentation strategies, to increase engagement and retention.
Affiliates Program:
- Set commissions schemes, manage relationship with key publishers and improve Crocs visibility on their platforms.
- Promote key eCom events and negotiate Affiliate-exclusive promotions.
Data/Analytics:
- Create data-driven, actionable insights on consumer behavior, optimizations of website, business drivers and new business opportunities.
- Develop and deliver A/B testing programs.
- Create, automate and manage eCommerce reports.
Other…:
- Monitor competitors’ interesting initiatives and stay up to date on latest industry developments, trends and best practices
- Identify new traffic and customer engagement opportunities.
QUALIFICATIONS:
- Diploma/ Bachelor’s degree
- Minimum 5 years’ eCommerce / Web data analyst / Web traffic management experience
- Advanced knowledge of Google Adwords Yandex Direct and SEM
- Advanced knowledge of E-mail marketing
- Advanced knowledge of Web Analytics tools such as Google Analytics, Yandex Metrika
- Advanced knowledge of MS Excel
- Good understanding of Russia digital landscape is preferable
- Able to handle large sets of complex data with excellent attention to details
- Strong analytical and problem solving skills
- Curiosity, passion for Internet and strong team spirit
- Collaborative team player
- Fluent English
CONDITIONS:
- Competitive salary + 10% annual bonus;
- Probation period 3 month;
- Friendly atmosphere;
- Corporate SIM- card ;
- Discounts for production - 50%;
- Med. insurance after 3 month;
- Location: m. Paveletskaya
☑ О компании:
Обратите внимание на веб-сайт компании - http://www.crocs.ru - с подробной информацией об организации, в том числе контактными телефонами.Логотип (эмблема, торговая марка, бренд) компании:
Сфера деятельности компании: Розничная торговля; Товары народного потребления (непищевые); .
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