Country Brand Lead (ophthalmology)

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Пресненская набережная, 10блокС.

☑ Актуальность объявления:

Это объявление № 8844754 добавлено в базу данных: Воскресенье, 23 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "Pfizer":

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☑ Подробности о вакантном месте:

• GENERAL RESPONSIBILITIES:

  • Planning

  • Strategic planning

    Develop and deliver strategy for product, if local, aligned with Regional team, country and customer strategies

  • Operational planning
  • Develop and deliver appropriate brand plan based, if applicable, on Regional brand operating plan and aligned to relevant customer and country operating plans, working with cross-functional team
  • Define brand programs with objectives, resources, KPIs and expected returns
  • Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address these
  • Work with field force and business unit head to ensure appropriate and prioritized set of programs
  • Deliver aspects of pricing and reimbursement plan for brand

  • Implementation

  • Lead successful implementation of cross-functionally aligned brand plan
  • Lead, organize and deliver local programs and materials
  • Effectively implement brand plans and materials developed by Regional marketing team, providing input and feedback to Regional marketing team
  • Ensure local approval of all materials, programs and projects
  • Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights
  • Every program, project, action is planned and executed via ethical code and standards, SOPs and local guidelines.
  • Brand knowledge training roll out:

    1) Responsible for product trainings for field force

    2) Responsible for product coaching for field force

  • Market/customer insights

  • Participate in development of customer understanding, analysis and insight generation
  • Develop deep knowledge of market dynamics, needs and opportunities for the brand
  • Enable brand knowledge sharing
  • Network and build relationships with selected customers.

  • Monitoring and control

  • Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for own product and assigned portfolio, therapeutic area
  • Support delivery of P&Ls for assigned portfolio in country
  • Support achievement of KPIs through regular monitoring and assessments
  • Respond to emerging challenges with appropriate measures in collaboration with Regional brand teams

  • Collaboration

  • Lead the work of cross-functional team for assigned portfolio
  • Drive portfolio-thinking and provide portfolio/brand expertise within country across stakeholders groups
  • Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of products
  • Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking
  • In partnership with sufficient functions, share knowledge of local dynamics and insights on the brand with Regional Brand Management to enable development of core programs/material
  • Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board)
  • Flag issues promptly
  • Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
  • Integrate portfolio and customer perspectives
  • Partner with Regional brand team to ensure visibility and connection with local market

  • Professional development

  • Develop and execute individual development plan to enhance performance on the job
  • Create annual individual development plan (IDP) that identifies knowledge and skills gaps based on business and career goals
  • Achieve individual development plan

  QUALIFICATION AND EXPERIENCE:

  • University degree in Science, Health Sciences or Business;
  • At least five years of pharmaceutical experience in the healthcare, pharmaceutical or related field, as appropriate to customer segment
  • Extensive brand management experience (or similar one) gained in product team environment
  • Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment)
  • Understanding of: IQVIA, Headway, etc.
  • Excellent communication skills
  • Proficiency in Russian and English

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Медицина, фармацевтика, аптеки; .

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