Brand Activation specialist (Reebok)

Вакансия № 9014952 от компании adidas, Центральный офис на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

Это объявление № 9014952 добавлено в базу данных: Суббота, 25 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

Прочитано соискателями - 105 раз(а);
Отправлено откликов - 0 раз(а);

Responsibilities:

Develop and execute mid and long-term product activation strategy for Training & Running categories for Reebok brand in Russia and CIS, based on global guidance
Lead development of categories activation plans for season/year, based on global calendar, including MWB budget planning and KPIs setting
Align activation plans with global counterparts, to ensure that all market activities are communicated and approved
Build effective cross-functional collaboration within Marketing team and with other Departments to execute project & campaigns and deliver the result
Ensure consumer journey excellence for Training and Running categories in retail and e-com
Prepare reports with activation results for in-company and global presentation
Work with doc flow systems, SAP and other internal systems

Main Tasks:

Lead marketing campaigns and product launches:

Adjust and localize global marketing content and materials: key images, slogans, videos, POS materials, etc
Idea and key slogan creation
Plan and execute product seeding to influencers
Align plans with global counterpart
Activation reports preparation and doc flow control
Take part in a brand calendar creation and budget planning

Requirements: