Digital manager, Rx (Veropharm)

Вакансия № 9095898 от компании Abbott Laboratories на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: не требуется.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

Это объявление № 9095898 добавлено в базу данных: Четверг, 20 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

Прочитано соискателями - 112 раз(а);
Отправлено откликов - 0 раз(а);

Job Responsibilities:

Plan and execute all digital (web, SEO/SEM, APPs, display) projects for RX products:
- Websites of educational programs
- Digital promotion
- Applications
- Online projects for HCPs
Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs, ROI)
Identify trends and insights, and optimize spend and performance on the digital project
Collaborate with internal teams to create and optimize digital plans within A&P budget
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage internal clients expectations with regular reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis
Develop and maintain effective relationships with key stakeholders
Analyze feedback from the client, senior team members, contractors, account and sales teams and other key stakeholders
Develop a website traffic plan and create goals and benchmarks to meet
Generate monthly reports on digital campaign’s performance in collaboration with agencies
Collaborate with advertising and media agencies
Collaborate with Global Digital stakeholders and support global initiatives
Develop, evaluate and oversee the implementation of A/B and usability testing for digital assets

Required skills and experience:

Proven working experience in digital marketing not less than 5 years
Demonstrable experience leading and managing full-cycle digital projects
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience in web production projects
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag manager, Yandex Metrica)
Working knowledge of ad serving tools (e.g., Adriver, Weborama)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Upper Intermediate or higher English level