Менеджер по клиентским инициативам / Customer Marketing Manager

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Сокол, Ленинградский проспект, 72к4.

☑ Актуальность объявления:

Это объявление № 9102652 добавлено в базу данных: Вторник, 28 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Понедельник, 17 марта 2025 года.

☑ Репутация компании "ООО PepsiCo":

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☑ Подробности о вакантном месте:

• Creating, aligning and execute the complete PEP category initiative calendar & business plan in each customer
• Define category sales growth opportunities in customer’s to grow PEP sales with non-discount promotions
• Create PEP awareness and be key initiatives category sales driver for main NKA clients
• Define, implement and own customer’s initiatives strategy in terms of:
  • Time, duration & mechanic of activity,
  • Secondary placements for activation
  • X-category activation opportunities
• Prepare and provide Initiatives Calendar reviews for customer internal committee according to PEP targets and category development agenda
• Drive perspective sales development Initiatives for the final consumer and solutions in customer, based on national Category Activations & New Product Launches, shopper’s behavior, align all initiatives within customer
• Launch new products:
  • Define proper launch strategy for each customer based on customer’s strategy & customer shopper profile
  • Customized NPD launch for sales maximization with appropriate tools & mechanics for each customer
• Secondary placements:
  • Develop & execute proper # & types of promo secondary placements for each activity for Initiative execution scope maximization
  • Define proper solution for multi-brands execution at the same period in each client
• Promo strategy:
  • Define and implement balanced strategy of promo% & level of discounts for each client
  • Develop & execute alternative promo mechanics
  • Develop long-term strategy to decrease promo% in customer
• POSm:
  • Develop & execute best-in-class creative POSm for each activity & new product launches
  • Define balance execution quantity of POSMs driving both visibility & execution possibility
  • POSMs stock control & white-offs minimization
• Analytics:
  • Provide each Project overview based on Targets to be achieved with budget required to the full P&L
  • Post-activities evaluation with actionable insights
  • Using all report types existed to provide valuable information and develop fact-based sales Activities for Clients
  • Constant search for Innovations, Promo Designs and new ways of Sales Activation execution
• Communication:
  • Develop effective communication model between sales, marketing, clients departments in order to develop and execute Activities with maximum involvement from each side
  • Proactive interaction with sales teams, customer, marketing, commercialization and other internal departments about current & further projects
  • Sales team everyday support

• Strong experience in mutual projects (success stories) producer/retailer (NKA clients)
• Deep understanding of retailer internal processes and how to influence them
• Perfect presentation skills and TtoT level presentation experience
• Ability to find insights via combining different sources of information (Nielsen, GFK, Hypercom, InStoreTracking, Canadean, etc)
• Be result-oriented person via constant finding different ways of target achievement
• Leading and influence both internal and external peers
• Proactive approach
• English - minimum intermediate (presenting/reading/writing)
• Excellent Excel and Power Point user is a must (pivot, vlookup etc)
• Sales Execution of Marketing & Clients initiatives experience is a must not less than 2 years

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

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