Trade Marketing Manager
Вакансия № 9707019 от компании Fircroft Engineering Services Limited на Электронной Службе Занятости Населения Москвы.
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☑ Основной блок:
Опыт работы: более 6 лет.
Тип занятости: полная занятость.
График работы: полный день.
Зарплата: по результату собеседования.
Примерное место работы: Россия, Москва.
☑ Актуальность объявления:
Это объявление № 9707019 добавлено в базу данных: Пятница, 21 февраля 2025 года.
Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.
☑ Статистика предложения работы № 9707019:
Прочитано соискателями - 100 раз(а);
Отправлено откликов - 0 раз(а);
☑ Репутация компании "Fircroft Engineering Services Limited":
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☑ Подробности о вакантном месте:
Our client – International provider of personal computer and mobile peripherals is looking for Trade Marketing Manager.
Responsibilities:
- In collaboration with Channel managers create and execute promo and trade activities plan by channel, and by top customer;
- Ensure perfect In-Store execution of trade marketing mix (Product, Price, Place, Promo) online and offline;
- Ensure quality and consistency in POSM marketing execution online and offline which is in line with global guidelines and tools;
- Develop the Categories Trade Marketing Strategy and translate it into relevant channels;
- Support the Categories Yearly/Quarterly Marketing Plan by delivering the optimum trade marketing mix;
- Translate these trade marketing activities intro the channels, and top customers plans in cooperation with Channel Managers;
- Assess efficiency (ROI) of trade marketing activities with top customers;
- Gather or generate additional shopper insights to feed trade marketing strategy when required;
- Ensure the Marketing mix (Product, Price, Promo, Place) perfect execution In-Store;
- Ensure brand leadership on shelf, brand recommendation and product recommendation through Look like the Leader approach execution in top online and offline retailers;
- Ensure there’s visibility to our POS execution & maintenance, create missions to monitor and improve existing and new POS;
- Define merchandising strategy and manage the merchandisers team through the agency;
- Work with the product training specialist on training programs for sales teams and key retail stores;
- Track in-store 4P KPI’s with the field sales teams. Set up, drive and ensure monitoring and communication of KPIs covering In-store and training for all categories;
- Analyze in-store KPIs and in store execution pictures on a regular basis driving data based action plans and consistently measure ROI of major initiatives (Yoobic system);
- Own the entire POS process for new product launches - Design, engineering, artwork design, production, translation/localization with the help of POS agencies as well as own the full execution planning from A to Z;
- Deliver impactful, differentiating, innovative and sustainable POS Material to countries and track the execution;
- Monitor and analyze the external market situation, competitors activities, and incorporate conclusions into trade marketing plan.
Requirements:
- 5+ years of experience in in Retail / Online Marketing and Retail Sales on country level;
- In depth understanding of retail landscape (either FMCG, or Consumer electronics);
- Ability to lead virtual and cross functional teams and prioritize;
- Networking skills;
- Business travels – 30% of time (Russia, Belarus, Kazakhstan);
- English – Upper-Intermediate+.
Conditions:
- Salary upon interview results;
- Contract in accordance with Russian Labor Code;
- Location – Moscow.
☑ О компании:
Обратите внимание на веб-сайт компании - http://www.fircroft.com - с подробной информацией об организации, в том числе контактными телефонами.Логотип (эмблема, торговая марка, бренд) компании:
Сфера деятельности компании: Услуги для бизнеса; .
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