Trade Marketing Manager

☑ Основной блок:

Опыт работы: более 6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 9707019 добавлено в базу данных: Пятница, 21 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "Fircroft Engineering Services Limited":

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☑ Подробности о вакантном месте:

Our client – International provider of personal computer and mobile peripherals is looking for Trade Marketing Manager.

Responsibilities:

• In collaboration with Channel managers create and execute promo and trade activities plan by channel, and by top customer;
• Ensure perfect In-Store execution of trade marketing mix (Product, Price, Place, Promo) online and offline;
• Ensure quality and consistency in POSM marketing execution online and offline which is in line with global guidelines and tools;
• Develop the Categories Trade Marketing Strategy and translate it into relevant channels;
• Support the Categories Yearly/Quarterly Marketing Plan by delivering the optimum trade marketing mix;
• Translate these trade marketing activities intro the channels, and top customers plans in cooperation with Channel Managers;
• Assess efficiency (ROI) of trade marketing activities with top customers;
• Gather or generate additional shopper insights to feed trade marketing strategy when required;
• Ensure the Marketing mix (Product, Price, Promo, Place) perfect execution In-Store;
• Ensure brand leadership on shelf, brand recommendation and product recommendation through Look like the Leader approach execution in top online and offline retailers;
• Ensure there’s visibility to our POS execution & maintenance, create missions to monitor and improve existing and new POS;
• Define merchandising strategy and manage the merchandisers team through the agency;
• Work with the product training specialist on training programs for sales teams and key retail stores;
• Track in-store 4P KPI’s with the field sales teams. Set up, drive and ensure monitoring and communication of KPIs covering In-store and training for all categories;
• Analyze in-store KPIs and in store execution pictures on a regular basis driving data based action plans and consistently measure ROI of major initiatives (Yoobic system);
• Own the entire POS process for new product launches - Design, engineering, artwork design, production, translation/localization with the help of POS agencies as well as own the full execution planning from A to Z;
• Deliver impactful, differentiating, innovative and sustainable POS Material to countries and track the execution;
• Monitor and analyze the external market situation, competitors activities, and incorporate conclusions into trade marketing plan.

Requirements:

• 5+ years of experience in in Retail / Online Marketing and Retail Sales on country level;
• In depth understanding of retail landscape (either FMCG, or Consumer electronics);
• Ability to lead virtual and cross functional teams and prioritize;
• Networking skills;
• Business travels – 30% of time (Russia, Belarus, Kazakhstan);
• English – Upper-Intermediate+.

Conditions:

• Salary upon interview results;
• Contract in accordance with Russian Labor Code;
• Location – Moscow.

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Услуги для бизнеса; .

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