Digital Marketing manager

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 9707157 добавлено в базу данных: Четверг, 13 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "ООО Euler Hermes Credit Management":

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☑ Подробности о вакантном месте:

Industry: Trade Credit Insurance

Business segment: B2B, niche financial product

Function: Market Manager/ Market Management Automation, with goal to drive delivery of Euler Hermes market proposition via digital instruments and channels.

Main professional areas of activity and tasks:

· Marketing & Digital Marketing

· Web-site support and Marketo tools managing (direct mailing and supervision campaigns)

· CRM system support and management (including client and cycle cycles data management)

· search engine marketing (SEM); buying keywords in Google and Yandex search engines to drive traffic to the EH site (dedicated pages)

· search engine optimization: make sure that your site appears at the top of search results because site content matches with search terms

· display: banners/videos/native advertising

· re-targeting: using platforms to drive site visitors back from various channels: display, search, social media, etc.

· marketing automation platforms like Salesforce or Hubspot to manage leads coming in from different media channels

· content marketing: content drives potential customers and leads, for example, thru media and platforms like Linkedin

· email marketing: (re-)approaching leads through email

· social media marketing

· digital event management and management of digital events (re-engage with people that have been visiting trade events, collecting emails, communication follow-up)

Support tasks:

· Telemarketing guidance and support

· Customer satisfaction (optional) initiatives

· Product and Events marketing support

· Public Relations and External Communication

· Variety of adaptations of foreign language materials to be used locally

Critical KPIs we have to achieve during first half year to assess our cooperation as successful:

· Deliver solid technology and instruments for updates of databases for telemarketing team, Marketo campaigns and digital communication

· Deliver solid expertise on CRM system (Copernicus) and train all sales staff on active using of it

· Deliver proper interaction of CRM, digital media, Marketo

· Deliver increase of leads to EH web site and conversion rate on successful applications

· Deliver strong market analysis and client analysis based on ‘big data’

Capacity and skills - ability to plan, organize, control and execute (himself and with piers) Marketing Management actions, which usually consist of:

· Marketing channels and Telemarketing action plan

· Lead Generation Project activity (both inbound, outbound, web-applications, including supported by advertisement in Yandex and Google)

· Action plan on Digital Channel lead generation and sales

· Action plan on market campaigns (insolvency, industrial, segment, territory)

· Action plane on public relations initiatives – news releases, by-line articles, case studies, media engagement and inserts

· Direct Events (events aligned with campaigns, Aligned with group initiatives, Business Network And Associations, Digital Integration)

· Developing of support materials for sales and account management teams (hard, soft, digital, adaptation)

· Overview of market environment: prospects/ suspects environment in Russia

Split of functions and work-load: 15% Managerial/ 55% - Technical (digital), developer / 30% - Project management

Our approach is to look for professional, who is already experienced in mentioned areas, and willing to develop digital marketing approach to traditional industry of B2B insurance. Candidate will be strongly supported by digital team in the level of Euler Hermes group, at the same time strong personal skills in automation, software knowledge as developer are required.

EH offers permanent employment, including wages, yearly bonus and corporate package (insurance, education, trainings etc.), plus candidate works as a part of international team.

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Финансовый сектор; .

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