E-commerce Senior Analyst

Вакансия № 10660848 от компании AVON на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

Это объявление № 10660848 добавлено в базу данных: Вторник, 25 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Вторник, 18 марта 2025 года.

Прочитано соискателями - 127 раз(а);
Отправлено откликов - 0 раз(а);

Provide insights and common tools to analyse & provide recommendation to optimize the Online Journey & increase E-commerce sale

Responsibilities:

Drive capture of insights from data to suggest improvements / efficiencies to drive E-commerce results
Use data analysis to evaluate business initiatives and interpret results with detailed findings and present to key stakeholders
Optimize reporting to understand customer behaviour on site and make recommendations to ensure an effective online trading strategy
- Identify and track KPIs on web traffic and lead conversion funnels
- Support digital marketing in analysis in ROI in digital campaigns
- Support merchandising analysis by category
Monitor performance of email campaigns
Proposals for customers segmentation for promo and email communication
Monitor SEO efficiency across website and provide recommendation to improve results
Measure & Track organic search rankings
Recommendations by category based on analytics
Work with other Business analysts (sales, consumer, marketing) and Global Experts to ensure that all tracking mechanisms are in place and working properly

Requirements:

From 3 years’ experience as an Online Business analyst preferably in a multi-channel E-commerce environment
Adobe Analytics or readiness to adapt and advance in within probation period

Google Analytics – advanced user, experience in implementation is an advantage
Advanced knowledge of Microsoft Excel
Excellent knowledge of Microsoft PowerPoint.
SQL knowledge is required.
Proven record in dynamic and static dashboards creation (examples preferred).
Knowledge of Tableau or readiness to adapt and advance in within probation period.
Experience with building analytics reports for different digital platforms (web, app, advertising, etc)
Knowledge of LTV, CPO, CPL, CAC, Churn, end-to-end analytics.
Optional advantages:
Programming skills (Python, R) to be able to work with large data files.
Experience with audience researches, online surveys.
Experience with NPS/CSAT/CES, RFM(P), Cohort, Regression analysis.
Experience in AB-testing.
Experience in online fraud detection
Fluent English