Group Brand Manager Garnier Coloration

☑ Основной блок:

Опыт работы: более 6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 4798703 добавлено в базу данных: Суббота, 18 января 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "L'Oreal":

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☑ Подробности о вакантном месте:

Are you a dynamic, curious and eager to learn individual, career aspiration as Marketer in a fast paced, diverse and innovative company?

Ready to drive mass-market category?

Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.

If so, you are just the person we seek to hire! In this role you will contribute to the growth of the brand by orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise - Analyze consumer and market insights and competition strategies and make recommendations - Implement new launches, maintain growth in pillar products - Propose and monitor marketing mix strategies - Adapt communication material - Mobilise and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines - Manage the budget and ensure sales forecast accuracy.

Responsibilities:

• Deliver brand/ category KPIs: market share growth, value and volume sales, profit, equity scores growth
• Lead multifunctional work to achieve KPIs: sales, operations, finance, digital, PR, HR, purchasing, etc.
• Partner with sales team: define right in-store support model (listing priorities, planograms, promo-strategy, etc), enable weighted distribution build-up for category and best-sellers, define channel strategy, analyze data and take fast corrective actions
• Adjust category strategy in fast changing business environment: define portfolio, support model, commercial priorities, need in local communication, innovation pipeline, commercial strategy etc
• Develop local communication: generate locally relevant insights and in-depth consumer understanding, define relevant local celebrities, negotiate, agree terms of partnership with them and establish friendly long-lasting relationships between brand and celebrities, top influencers, brief and enable agency for best in class BIG ideas creation, execute local shooting, postproduction with full quality standards of international beauty advertising, qualify communication (LINK test: outstanding), create full Integrated Marketing Campaign (IMC) for big projects: very detailed and interactive digital plan, PR, Print, sampling, influencers.
• Develop the team: train and coach in marketing skills, time effectiveness, project management, communication etc. Improve team capability and capacity, effectiveness of team collaboration (within marketing and across functions). Prepare pipeline of successors. Minimize regretted loss, recruit with team upgrade.
• Agency management (creative, digital): define scope needed for sufficient business growth, align on action plan and resources, ensure agency KPIs are increased, run intermediate and year end evaluation
• Collaborate with international team: ensure Russia point of view is known and respected, innovation and communication fits country needs, innovation gaps and specific local needs/ insights are clearly defined and communicated, drive decision on who does what on fixing the gap and lead local action plan.

Desired Skills & Experience Preview:

• Relevant experience as Senior or Group Brand Manager
• Experiance with team management
• Good analytical and presentation skills

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Розничная торговля; Товары народного потребления (непищевые); .

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