Brand & Products Manager (FMCG – Retail – Beauty – Consumer Goods)

☑ Основной блок:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 7488259 добавлено в базу данных: Понедельник, 3 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "ООО K-Lane Consulting":

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☑ Подробности о вакантном месте:

The Company

The Client of K-Lane Consulting is an international company, one of the leaders in their segment with constant growth results. Due to a new marketing team organization, they are looking for a solid Brand & Products Manager to take the lead on the #1 portfolio.

The Role

Brand Management

• Creating and developing the brand image
• Being responsible for the communication including omni-channel activities (digital, TV, Print, etc)
• Aligning the local strategy with the global vision strategy
• Communicating actively with HQ and various internal departments for project realisations
• Implement marketing and sales strategy for several product categories to meet established sales and market share targets
• Developing local strategy for the brands including product proposition, price, communication

Products Management

• Managing/maintaining/developing the product portfolio, including new product launches, overall portfolio strategy and optimization, product matrix, forecasting and performance monitoring for the leading portfolio of the company
• Monitoring, analyzing and evaluating market trends, consumer behavior and competitors’ activities to determine market opportunities on products/services
• Input forecasting and planning data into the financial database
• Working with relevant departments to meet profitability targets and other financial KPls
• Analyzing sales data, including post-launch analysis.

The Candidate

• Higher education in Economics or Marketing
• 2+ years experience in a Product or Brand Management roles
• Proven marketing communication experience (ATL BTL, Social Media)
• “Hands on” profile with high level of energy and stress resistant
• Results oriented with strong process and execution skills
• Ability to manage and direct multiple projects
• Excellent communication skills and capacity to interact with different department
• English

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