Head of Digital Analytics

Вакансия № 1954700 от компании Группа компаний «GroupM», MediaCom на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Цветной бульвар, 2, м. Цветной бульвар, м. Трубная.

Это объявление № 1954700 добавлено в базу данных: Среда, 5 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

Прочитано соискателями - 125 раз(а);
Отправлено откликов - 0 раз(а);

Responsibilities:

leading and ownership of Own & Earned Digital Media Analytics Department: Social Media, Online Reputaion & Web Analytics products development - from technical to strategic level;
managing effective relationships and developing processes of Dig. Analytics Department with other departments (in order of priority): Content Dev (incl. Social Media), Web Dev, Special Projects, Communication and Media Strategy Departments, Media Planning and Client Leadership;
dig Analytics Team expertize development, including industrial events monitoring, managing participation and participation in industrial events;
reports and overviews preparation and preparation management, reports templates development, reports presentation to Clients;
reports timings, schedule and quality management;
training for internal and external Clients development and leading;
digital Strategies development together with Strategic & Creative teams, consumer Insights & trends mining;
analytical Tools pool and suppliers pool management together with Operations Department, negotiations with Suppliers and suppliers pool optimization by sharing with other GroupM/ WPP agencies;
always on Analytical tools market, approaches and products monitoring;
analytical tools testing and tools development feedback to suppliers, managing progress (incl. bug reporting)4
managing immersion of newcomers into Mindshare (Analytics is an entry point for future Mindshare staff).

Skills:

social Analytics Tools, such as Social Bakers, Nippel, Watch the Social;
monitoring tools such as YouScan, IQ Buzz etc;
google Analytics & Yandex Metrics: from Defining Goals bazed on Digital Startegy to technical setup (Google Analytics/ Yandex Metrics Sertification is a bug plus);
similarWeb, App Annie;
comscore, Gallup, iCreative, iStar;
MS Office and Excel, ability to develop macroses is a big plus.