Group Brand Manager L’Oral Professionnel

Вакансия № 4798706 от компании L'Oreal на Электронной Службе Занятости Населения Москвы.

✷ Смотрите другие предложения работы от компании L'Oreal.

☑ Основной блок:

Опыт работы: более 6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 4798706 добавлено в базу данных: Четверг, 13 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Статистика предложения работы № 4798706:

Прочитано соискателями - 142 раз(а);
Отправлено откликов - 0 раз(а);

☑ Репутация компании "L'Oreal":

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☑ Подробности о вакантном месте:

The world leader in beauty, L’Or?al is present in 130 countries on five continents.

This position provides to the candidate a unique opportunity to lead top priority businesses for #1 worldwide professional brand in two categories – hair color and styling, being fully responsible for total business management including but not limited by:

Responsibilities:

Develop & execute the strategy for two categories – color and styling
Deliver brand/ category KPIs: market share growth, value and volume sales, profit, equity scores growth
Lead multifunctional work to achieve KPIs: sales, operations, finance, digital, PR, HR, purchasing, etc.
Partner with sales team: define right in-store support model (listing priorities, planograms, promo-strategy, etc), enable weighted distribution build-up for category and best-sellers, define channel strategy, analyze data and take fast corrective actions
Adjust category strategy in a fast-changing business environment: define portfolio, support model, commercial priorities, need in local communication, innovation pipeline, commercial strategy etc
Develop local communication: generate locally relevant insights and in-depth consumer understanding, define relevant local celebrities, negotiate, agree terms of partnership with them and establish friendly long-lasting relationships between brand and celebrities, top influencers, brief and enable agency for best in class BIG ideas creation, execute local shooting, postproduction with full quality standards of international beauty advertising, qualify communication (LINK test: outstanding), create full Integrated Marketing Campaign (IMC) for big projects: very detailed and interactive digital plan, TVC, In-store, PR, Print, sampling, influencers.
Develop the team: train and coach in marketing skills, time effectiveness, project management, communication etc. Improve team capability and capacity, the effectiveness of team collaboration (within marketing and across functions). Prepare pipeline of successors. Minimize regretted loss, recruit with team upgrade.
development and production of brand communication for B2B and B2C audiences (Digital, Press, PR, commercial offers, POSM)
Management of brand events – Color Trophy, Hair Fashion Night, Russian Fashion Week, Hair Fashion Tour
New launches execution (communication, animation, education, forecast, etc.)
regular KPI analysis of business performance
competitors activity analysis and regular field visits turning into actions
marketing budget management
on-going forecast build up at SKU level in cooperation with supply chain team cooperation with DMI and Zone team
Collaborate with the international team: ensure Russia point of view is known and respected, innovation and communication fit country needs, innovation gaps and specific local needs/ insights are clearly defined and communicated, drive the decision on who does what on fixing the gap and lead local action plan.