CRM Manager (Kiehl's and Urban Decay)

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 6571135 добавлено в базу данных: Среда, 12 марта 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

☑ Репутация компании "L'Oreal":

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☑ Подробности о вакантном месте:

Key responsibilities:

• Manage schemes for all aspects of communication email, SMS, push and calls campaigns including segmentation and targeting; performance KPIs set-up and tracking as well as campaign reporting.
  • Triggers. Launch according current map, idea for AB test, KPI traction, results analysis, develop current triggers map, brief, support, launch control, KPI traction, results analysis
  • Broadcast Brief, support, launch control, KPI traction, results analysis
  • Triggers with Dynamic content - Brief, support, launch control, KPI traction, results analysis
  • Pop up strategy – strategy creation, Brief, support, launch control, KPI traction, results analysis
  • Email calendar planning for partners (retail and e-retail).segment and CTA proposal, Brief, support, launch control, KPI traction, results analysis
• Control new integration according approved divisional model
• Media campaign based on CRM base - plan, CTA, segments proposal, KPI traction, results analysis. Traffic sources analysis
• Loyalty support if applicable (new mechanics, monthly analysis, reward planning, new idea for triggers - test and launch, 2nd line of support)
• Omni channel Loyalty integration set up (MARS, Magento).
• Loyalty mechanic development for both channel offline+online
• Advanced segmentation creation and application in communication and loyalty
• Monthly results analysis, proposal for development to increase CRM revenue
• Budget planning, document support
• Lead business reviews on regular basis; provide detailed analysis and dashboards.
• Build and maintain relationships with key accounts teams.
• Work with internal stakeholders (marketing, training and sales teams) and external agencies (CRM and production) to execute projects and to optimize consumer messaging and journey based on LTV analysis.

Critical competencies:

• Detail and results-oriented with excellent follow through.
• Ability to multi-task and balance competing priorities and tight deadlines in a fast changing environment.
• Wiliness to question status quo in order to improve marketing programs.
• A strategic and creative thinker with proven analytical and problem solving capabilities.
• Ability to interact and communicate with all levels of the organization.

• Competitive Salary
• Insurance
• Full time contract

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Розничная торговля; Товары народного потребления (непищевые); .

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