CRM Project Manager / Lead Management Process

Вакансия № 3880519 от компании Toyota Motor на Электронной Службе Занятости Населения Москвы.

☑ Основной блок:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): Россия, Москва, Алтуфьево, МКАД, вл3с1.

Это объявление № 3880519 добавлено в базу данных: Воскресенье, 9 февраля 2025 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 16 марта 2025 года.

Прочитано соискателями - 199 раз(а);
Отправлено откликов - 0 раз(а);

Responsibilities:

Participation in Toyota Lead-management strategy development & implementation
CRM system development, launch & support together with IT & other departments
Running marketing campaigns in LMS, ensure efficiency through regular control & reporting

CRM strategy:

Participation in Lead Management & Customer Lifecycle strategy development in line with latest market trends, consumer journey and Brand Sales & Marketing strategy, including definition of required tools, their functionality, integration with IT-systems & processes to support
Collection of best practices from Toyota Europe & other business areas, development and implementation of recommendations for improving operations
KPI’s reporting
Research customers satisfaction from Toyota & Lexus leads communication, action plan development based on results together with responsible employees
Development and implementation of the Leads communication policy, including identification of priority channels, frequency, creative guidelines & tone of voice

IT system development:

Provide detailed business requirements for system development (Leads data collection and storage; data enrichment; Leads heating, qualification, scoring and handover, communication)
Ensure correct translation of business requirements to IT-requirements through validation of IT documentation ( concept, functional design, functional description, testing protocol)
Define 3rd party systems required for system functionality optimization & ensure its integration with internal CRM-system ( DMPs, data providers)
Progress control & management notification
System testing

Operational tasks:

User segmentation: define target audience for different types of campaigns, organize customer contact lists to ensure maximum user engagement and best possible results of CRM campaigns
Create automated marketing campaigns in CRM-system & ensure regular optimization
Initiate & run supplier selection procedure in order to ensure best quality of service
Content management: develop communication calendar based on marketing calendar & optimal frequency of trigger campaigns to ensure best efficiency
E-mails layout and other communication LMS assets development (SMS, scripts for campaigns realization) together with creative, media & CRM-agency
Conducting quality assurance (QA) to ensure content accuracy, link functionality and displaying in different browsers, mailboxes (incl. mobile version at smartphones)
Track and analyze online marketing campaigns
Support any other Digital activities: website support & new content development, digital efficiency tracking and increase, media activities support

Requirements: